Brand Canada Blog: "Tourism Marketing in the Off Season
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This entry was posted on 4/19/2007 1:32 PM and is filed under Marketing Strategy,Tourism Marketing,Destination Marketing,hospitality marketing,tourism campaign,travel marketing.
If you're in the tourism business, the year isn't defined by Winter, Spring, Summer and Fall. We tend to segment the calendar using terms like 'off', 'high' and 'shoulder.' Depending on where you are in the world, when these seasons occur during the year will vary -- one destination's 'high' season is another destination's 'off' season."