Learn the power of Google 'Things to do'.

Tourpreneur is excited to partner with Google to provide you with this free course on how to harness the power of Google ‘Things to do’ for your tour & activity business.

The goal of this short course is to introduce you to ‘Things to do’, help you enroll, and harness its power to grow direct bookings for your business.

We’re launching this course in coordination with the announcement of Google’s new Ticket & Activities Editor, a way to list your tours on ‘Things to do’ directly through your Google Business Profile. 

Even if you’re very familiar with ‘Things to do’, this course will help you get up to speed with the latest developments.

Are you using your Google Business Profile to the fullest?

 Yesterday Google held a fantastic event focused on small business owners harnessing the power of Google's tools to grow your travel businesses.

Here are a few takeaways and updates you should think about in relation to your Business Profile on Google (and if you don't have one, claim yours immediately!):

• Do not “set and forget” about your Business Profile. Tend to it regularly—adding posts, updates, new photos, responding to reviews, adding or updating your tours. This matters a lot.
• Use the new features of Business Profile, including "Business Posts" to announce discounts and product updates. These posts show up on your Business Profile and in search results. (50% of customers look for promotions and discounts when searching for a business online.)
• Create an FAQ in the “Questions and Answers” section of your profile to save you time and help your customer.
• You can now add links to your social media accounts. Up to 7 accounts, and they'll display 5 of them.
• Update your photos at least monthly, and make sure they’re authentic—not staged, not overly edited.
• Load your individual tours on your profile using the new Ticket Editor! Do it now, it's so easy. If you're using booking software, chances are they might be connectivity partners with Google Things to do. But if not, simply go into your Business Profile, click on Activities and load your tours, with links to the individual tour pages. Now your Business Profile becomes a one-stop shop for the customer, linking directly to your tours.
• Mobile, mobile mobile: make sure your site is fast and friendly for phone users. Several Googlers brought this up, so it's clearly on their minds.
• Use the analytics from your Business Profile! It's actually quite powerful. Google shares a lot of useful analytics with you, such as where your guests are coming, highest activity times and days, search queries that led them to your profile, and much more.

If you want to learn more about loading your tours as part of their 'Things to do' program, take our free course we've created in partnership with Google.