Owning a Tourism Business is awesome

31 Oct 2009

18 Essential Tools for Every Word-of-Mouth Marketer

By now, most consumer marketers know they could be using FacebookFacebook, TwitterTwitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales. But getting a social media marketing program started – and keeping up with the rapid pace of change in the industry – can be daunting. The good news is that with the right technology tools, social media marketing programs can be managed at scale and can help the entire organization (not just the marketers!) find out what customers are saying, sharing, even feeling about your brand or business.

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories: listening and monitoring tools; editorial, publishing, and content syndication tools; and conversation measurement tools. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you.

18 Essential Tools for Every Word-of-Mouth Marketer here

Zoopy added to international video service TubeMogul - Zoopy Blog

We’ve got some exciting news. Exciting for us, our existing users and the many new users who are still about to discover Zoopy.

Over to the official press release for the juicy bits:

TubeMogulSouth African media sharing site Zoopy.com has entered into an international partnership deal with leading online video distribution and analytics service, TubeMogul. Zoopy is the first African company to partner with the Silicon Valley company, alongside media heavyweights such as YouTube, Microsoft, and MySpace.

Under the terms of the deal, Zoopy will be added as a syndication partner on TubeMogul, which allows users to upload a video once and then automatically deploy it to the Web’s top video sites. The partnership forms part of TubeMogul’s growth across the globe, with Zoopy being added to a select list of top video sites.

Brett Wilson, CEO and founder of TubeMogul, comments: “Zoopy provides advertisers and content creators a unique opportunity to reach the African continent, which is obviously exciting.”

Zoopy added to international video service TubeMogul - Zoopy Blog

10 Oct 2009

6 Twitter Tips for Tourism Offices: How Destination Management Organizations Can Maximize Micro-blogging | Suite101.com

Destination management organizations are flocking to Twitter, the mobile social networking site. These marketing tips will help tourism offices maximize micro-blogging.

Twitter launched in 2006 and according to Quantcast, Twitter reaches 2.4 million Americans monthly (as of December 2008) which means tourism offices can send their marketing message to millions of potential visitors. As of December 2008, GoSeeTell Network, Inc. has identified 106 destination management organizations (DMOs) using Twitter.

According to GoSeeTell Network, a handful of tourism offices began tweeting in 2007 with the majority first posting in 2008. As Twitter gains in popularity and tourism offices look for cost effective marketing tactics, 2009 will probably see dozens, if not hundreds, of additional DMOs using the social networking site. The following Twitter tips will help tourism offices effectively maximize their tweeting marketing efforts.

Read full article here: 6 Twitter Tips for Tourism Offices: How Destination Management Organizations Can Maximize Micro-blogging | Suite101.com

The copyright of the article 6 Twitter Tips for Tourism Offices in Guerrilla/Viral Marketing is owned by Jennifer Huber.