1 May 2007
The Best Performing Online Advertising Survey
According to a survey from MarketingSherpa.com, which I have found interesting, the best performing online advertising (great ROI) tactics of 2006 were:
1. Paid search ads
2. E-mail lists (in house)
3. Search engine optimization
Full study at eMarketer.
I would say that one should use as only the advertising campaigns that you can qualify as covering a good ROI rather than just to get better hold on the Internet.