Owning a Tourism Business is awesome

31 Mar 2007

Manager Tools - Tools for Leaders and Managers

Manager Tools - Tools for Leaders and Managers

Love these guys. Give us the kick in the pants we all need to pull our heads out and live up to our own expectations.

Manager Tools - Tools for Leaders and Managers

Dion Hinchcliffe's Web 2.0 Blog

For those of us who actually do read online amazing amounts of info can be found on Dion's blog.

Dion Hinchcliffe's Web 2.0 Blog

28 Mar 2007

The best Email Marketing Solution !

Okay so maybe I am overstating a bit, but I love it and so do my clients.

No html skills required

We have tried the software to run from the office, and the big ones online (who drop out with our broadband connection!), and these guys & girls have aced it every time. I recommend them 100%

Get ready for Social Media Marketing

The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffíc.

You should also introduce social media components to your site because web users are experiencing these new forms of interactions on more and more sites and they may have an expectation of the same from your site also.

If you want to attract repeat visitors and want them to stay longer, your focus this year should be on the social aspects of your site....

Read more at Deepak Dutta's website

21 Mar 2007

Great Book: The Long Tail

In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but his KitchenAid and Lego examples fell flat. A few pointed out that online markets constitute just 10 percent of U.S. retail, and brick-and-mortar stores will never disappear.

Anderson's thesis came under a separate attack by Lee Gomes in his Wall Street Journal column. Anderson had defined the "98 Percent Rule" in his book to mean that no matter how much inventory is made available online, 98 percent of the items will sell at least once. Yet Gomes cited statistics that could indicate that, as the Web and Web services become more mainstream, the 98 Percent Rule may no longer apply: "Ecast [a music-streaming company] told me that now, with a much bigger inventory than when Mr. Anderson spoke to them two years ago, the quarterly no-play rate has risen from 2% to 12%. March data for the 1.1 million songs of Rhapsody, another streamer, shows a 22% no-play rate; another 19% got just one or two plays." If Anderson overreaches in his thesis, he has nonetheless written "one of those business books that, ironically, deserves more than a niche readership"

2 Mar 2007

Meaningful Marketing

The impressively collaborative effort of Dough Hall (CEO of the Ohio-based invention think tank Eureka! Ranch) and Jeffrey Stamp (Vice President of Research & Development, Eureka! Ranch), Meaningful Marketing is a practical, "user friendly", resource book which offers the reader 100 truths and 402 useful ideas to improve marketing, and move more product with less expenditure.

A one hour audio CD complements and enhances the presentation of insightful and useful ideas, as well as caveats to guard against common mistakes and misconceptions. Meaningful Marketing is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.