Owning a Tourism Business is awesome

13 Jan 2012

4 Great Alternatives to Klout ~ LockerGnome

Klout has become the standard metric of “influence” for social media users. Although Klout can be beneficial for some businesses and other users of social media to ascertain the value of other Twitter and Facebook users, it is easy to game the system and create a falsely amplified score. If you’re looking for an alternative to Klout that has a more accurate interpretation of a social media user’s reach or impact, consider one of these other services instead.

Here: 4 Great Alternatives to Klout

Best Podcasts on Social Media

There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.

Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.

Of course it’s not really an official OMB “best” list until readers vote for their favorites. Please have a listen to the podcasts below and then take a moment and pick your favorite podcast on social media in our poll at the bottom of the list.

SocialMedia.biz – JD Lasica runs one of the oldest blogs on social media and produces a nice collection of videos and podcasts on social web platforms and people. (Subscribe)

For Immediate Release (FIR) - Every Monday and Thursday, UK based Neville Hobson and California based Shel Holtz come together for this well produced podcast covering PR and technology topics including social media issues and news of the day. (Subscribe)

Marketing over Coffee – This highly regarded podcast by marketing veterans John Wall and Christopher Penn covers both traditional and new media marketing/social media. (Subscribe)

Talk Social News – Kipp Bodnar and Wayne Sutton create and publish this weekly podcast about news and innovations in social media through interviews with industry leaders and also share their own opinions. (Subscribe)

Buzz Marketing for Technology – As Global Director of Integrated Marketing for BearingPoint, Paul Dunay has a lot to say about B2B marketing and social media through how to and interview podcasts. (Subscribe)

Managing the Gray – C.C. Chapman produces this marketing podcast focusing on new media, social marketing and PR with a mix of tips, insights and occasional interviews. (Subscribe)

Marketing Voices – Jennifer Jones runs a marketing consulting firm and has one of the few podcasts dedicated to social media and does so for Podtech. Her podcast talks about social media and how it is impacting marketing today through a series of insightful interviews. (Subscribe)

6 Pixels of Separation – Digital marketing rockstar Mitch Joel gives a “marketing wake up call” with with his expertise and insightful interviews on many social media centric topics from blogging to crowdsourcing. (Subscribe)

Across the Sound – Joseph Jaffe produces a weekly podcast that discusses the world of new marketing, media and PR. (Subscribe)

Marketing Edge Podcast – Albert Maruggi of Twin Cities based Provident Partners operates one of the longest running podcasts on marketing and PR but the focus is definitely on social media. (Subscribe)

Find and Convert – Bernie Borges publishes one of the few podcasts that combines social media and search engine marketing. (Subscribe)

New Comm Road - Bryan Person’s podcast about the best tools and tactics in new media (Subscribe)

DishyMix – Susan Bratton interviews successful media and internet execs, many of which are involved with social media. (Subscribe)

Be the Voice – David Spark produces a very interesting mix of interviews with social media luminaries and thought leaders. (Subscribe)

User Friendly Thinking – Bizzuka CEO John Munsell and marketing director Paul Chaney discuss topics congruent with their company services including web design, content management, Internet marketing and social media through discussion and interviews. (Subscribe)

Inside PR - Toronto PR professionals Terry Fallis and David Jones along with appearances by Martin Waxman and Julie Rusciolelli combine expertise and wit to create this public relations podcast that focuses on their observations of and experiences with social media in the PR world. (Subscribe)

Best Podcasts on Social Media