Owning a Tourism Business is awesome

5 Aug 2010

Why You Need to Make a Facebook Fan Page for Your Website NOW! | Search Engine Journal

When Facebook announced the Fan pages, there were a number of mixed reviews. Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace. Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website or company now.

1. Pages are public. Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links. Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.

3. Send “updates to fans”. One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.

4. You control the page. Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.

6. It’s free and easy. Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page

Dave Rigotti is the owner of Freezing Hot, an internet marketing company which specializes in seo and paid search management for small businesses.

Why You Need to Make a Facebook Fan Page for Your Website NOW! | Search Engine Journal

4 Aug 2010

New Insights Go Live For Facebook Page Admins

Facebook previously announced a new Insights product back at the company’s developer event earlier this year, and while the new Insights product was available, it wasn’t completely integrated into the Pages product. This evening, Facebook has fully pushed out the new Insights product and it should be visible to all Facebook Page administrators. The new Insights don’t actually provide much additional insight, however it is definitely much cleaner than before.

Facebook has been making a number of upgrades to Facebook Pages recently. Most important to Facebook Page administrators is the impending update to Facebook Page tabs which will be resized to a smaller width. One interesting change to the new Insights product is the inability to view the absolute number of fans based on country. Instead, Facebook has opted to display demographic information as a percentage.

Aside from that, there’s really not much else to see. If you want to view the upgraded Facebook Page Insights you can do so here.

AllFacebook Insights Screenshot

New Insights Go Live For Facebook Page Admins

2 Aug 2010

50 Content Management Systems

If you're lookin' into creating, or re-creating your web presence, here's a list of great CMS choices. Some are free, some are hosted, and some are industry specific. All of these platforms are quite different from one another, but all have some great attributes. Well, at least most of them.

50 Content Management Systems