Owning a Tourism Business is awesome

30 Aug 2008

DMOZ - a.k.a. The Open Directory Project (ODP)


a.k.a. The Open Directory Project (ODP)

Why does it take so long to get listed?
Why are some sites rejected?
About the DMOZ editors

Getting a website listed in DMOZ can be very frustrating. We know that being listed will probably help our Google rankings, but getting in can take a very long time. In this article I will explain why it often takes so long and why what you do when submitting your site is sometimes the cause of the delay. But first I will explain what DMOZ is and why it is worthwhile for websites to be listed in it.

DMOZ, also known as The Open Directory Project (ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers. Every website and page that is added to the directory has to be manually reviewed before it is included. Being listed in the directory is free.
Not many people actually use DMOZ for searches in the same way that Yahoo! is used, so the directory itself is of little value in generating traffic. However, its data can be freely downloaded, and any website, however small, can use it. One not so small website that downloads and uses DMOZ's data is Google. In fact, Google's directory is nothing less than the downloaded DMOZ directory.

This has some significant effects for websites that are listed in DMOZ. PageRank is an integral part of Google's ranking algorithm, and higher PageRank helps towards higher rankings. The PageRank within a website is increased by pages from other sites linking to it, and the higher the PageRank of the pages that link to it, the better it is for the receiving site.
A listing in DMOZ creates two significant links into a website - one from DMOZ (Google spiders DMOZ just like any other site) and one from the Google directory. Both of these usually have decent PageRank. Then add the links from the thousands of small sites that have downloaded and use the DMOZ directory, and you can see why it is usually quite beneficial for a website to be listed in DMOZ. Simply being listed in DMOZ can take a website from a Toolbar PageRank value of 3 to 4, and even from 4 to 5.

DMOZ - a.k.a. The Open Directory Project (ODP)

26 Aug 2008

Search Engine Optimization (SEO) - the basics

Search Engine Optimization (SEO) - the basics

( How to improve your Search Engine Rankings )

Most people think of search engine optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimization experts are needed, but most websites aren't in very competitive areas. Many of them can achieve top rankings by applying just the search engine optimization basics - which can be learned in less than 30 minutes.
This article lays out the basics of search engine optimization. It can be well worthwhile trying them before paying an expert as, oftentimes, the basics are all that's needed.
NOTE: the SEO copywriting method (a.k.a. search engine optimization copywriting) applies these basics to a site's existing pages. It doesn't go into more advanced search engine optimization techniques that require more knowledge and expertise.

Full article here: Search engine optimization basics. Improve your search engine rankings

24 Aug 2008

How does Google collect and rank results?

One of the most common questions we hear from librarians is "How does Google decide what result goes at the top of the list?" Here, from quality engineer Matt Cutts, is a quick primer on how we crawl and index the web and then rank search results. Matt also suggests exercises school librarians can do to help students.

Crawling and Indexing
A lot of things have to happen before you see a web page containing your Google search results. Our first step is to crawl and index the billions of pages of the World Wide Web. This job is performed by Googlebot, our "spider," which connects to web servers around the world to fetch documents. The crawling program doesn't really roam the web; it instead asks a web server to return a specified web page, then scans that web page for hyperlinks, which provide new documents that are fetched the same way. Our spider gives each retrieved page a number so it can refer to the pages it fetched.

Our crawl has produces an enormous set of documents, but these documents aren't searchable yet. Without an index, if you wanted to find a term like civil war, our servers would have to read the complete text of every document every time you searched.

Google Librarian Central

22 Aug 2008

Pagerank Explained. Google's PageRank and how to make the most of it.

Google's PageRank Explained

and how to make the most of it
by Phil Craven

What is PageRank?
How is PageRank calculated?
Internal linking
Dangling links
Inbound links
Outbound links
Toolbar PageRank

What is PageRank?

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated.
PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

From here on in, we'll occasionally refer to PageRank as "PR".
Pagerank Explained. Google's PageRank and how to make the most of it

New Toolbar PageRanks visible

New Toolbar PageRanks visible
Roughly every 3-4 months we take a snapshot of PageRank values and export them so that the new values are visible in the Google Toolbar.

I believe that another set of PageRanks started going out on Friday. New PageRanks are visible at many data centers, but not at every data center.

Why not at every data center? Because some data centers are using a slightly older infrastructure for a few query types that are off the beaten path a bit
(info:, link:, toolbar PageRank queries, etc.).

New Toolbar PageRanks visible

20 Aug 2008

More info on PageRank

Every few months we update the PageRank data that we show in the toolbar, and every few months I see a few repeated questions, so let me take a pass at some of them. Note: I wrote this kinda quickly, so I think this is pretty good, but if I spot something incorrect later, I’ll change it.

Philipp Lenssen asks: “Matt, I often wonder, how is the PageRank value stored internally, is it a floating-point number as many people suggest or is it just the integer value itself due to the heavy recursive PR computations?”

It’s more accurate to think of it as a floating-point number. Certainly our internal PageRank computations have many more degrees of resolution than the 0-10 values shown in the toolbar.

viggen says: “Do i need to know that? What does it tell me when i know it? Why would i care? Meaning, what purpose has the Pagerank for the mom and pop site out there?”

viggen, I think that’s a perfectly healthy attitude. If you don’t care about PageRank and your site is doing well, that’s fine by me. :)

More info on PageRank

19 Aug 2008

How Google Video Search Engine can Solve 2 Major Website owner's Problems

What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website?

Answer: Use the awesome power of video.

When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.

I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.

This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites,and YouTube and Google Video beta, get tremendous loads
of traffic. The third site is Revver, which althoughnot as famous as the other two, still is very poplularand recieves a large amount of traffic.

What does this mean for you, the aspiring marketer? Read the whole article here:
How Google Video Search Engine can Solve 2 Major Website owner's Problems

18 Aug 2008

What Is Google PageRank? A Guide For Searchers & Webmasters

GREAT post about what Google PageRank really is... If you're not fully balled up on this yet, here's your crash course.


Several times in the past few months, I've written about new Google features where PageRank was involved.

Unfortunately, Google itself has very poor information about PageRank that I could use for those wanting to learn more about it. To solve that, here's a guide to PageRank, designed for searchers and site owners alike.
This is fairly long article. To help, you can jump to particular sections of key interest, if you like:

What Is Google PageRank? A Guide For Searchers & Webmasters

What do I need to know about the FTC’s 2008 updates to CAN-SPAM?

What do I need to know about the FTC’s 2008 updates to CAN-SPAM?

In May 2008 the Federal Trade Commission(FTC) released its Statement of Basis and Purpose and Final Discretionary Rule (“final Rule”) on the CAN-SPAM ACT. This statement contains four new rules, and also contains some clarifications and guidance to the text of the original act in the form of the Statement of Basis and Purpose (SBP). You can read the FTC press release, and you can find the full text of the update here. The new rules go into effect on July 7th 2008.

While we cannot provide legal advice, we feel it is important to provide you with our interpretation of how the federal law may affect you. This article covers the highlights of the FTC update, and is not a full analysis of how it may apply to you. If you believe you may be affected, you should consult with your own attorney. Note also that since the rules are new, it’s likely that the interpretations will evolve over time as the industry acquires more experience with implementations.

Highlights for Constant Contact Account Holders

If you are adhering to our current terms and conditions, making sure that your messages contain a valid company name and physical address, and are not working with affiliates or 3rd party advertisers, there are probably only two things you need to look at:

  • First, you should review the From: address and From: name you are using in your emails. At least one and preferably both of these should be clearly recognizable as belonging to your organization.
  • Second, make sure you are not “procuring” the forwarding of your campaigns by offering any kind of incentive ( e.g. coupons, discounts, t-shirts, etc.) to your recipients. Forwarded messages that contain incentives to forward will be non-compliant under CAN-SPAM because they will be considered commercial messages and will not contain the required opt-out mechanism. See below for more details.

However, as each situation is unique, we encourage you to read on to verify that none of the other updates apply to you.

Four new rules were added:

Four new rules were added:

  • There were some modifications to the definition of “sender” in order to clarify the required CAN-SPAM compliance when there are multiple advertisers in a single message. In general, it clarifies that the From: address visible to your recipients should be clearly recognizable as belonging to your organization. In addition, if you work with affiliates or you have 3rd party advertisements in your email campaigns you should review the new rule provisions relating to the definition of sender as it relates to multi-sender emails.
  • The opt-out mechanism must not be complicated: “an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender”. (The Constant Contact opt-out mechanism is compliant with the new guidelines.)
  • Commercial mailers may now use a valid P.O box as the required physical postal address in their messages, as long as it is valid and meets USPS registration guidelines.
  • The term “person” has been defined as “an individual, group, unincorporated association, limited or general partnership, corporation, or other business entity.” This is intended to clarify that CAN-SPAM’s obligations are not limited to natural persons.

If you are a single organization sending email on your own behalf and do not publish ads from third parties in your emails, then the new rules will likely have little impact on you unless your opt-outs do not comply with the new stricter opt-out guidelines. If you work with a third party (other than Constant Contact) that manages your opt-outs for you, you should consult with them to make sure that their mechanism will comply with the new rule provisions by the July 7th deadline.

Additional FTC Guidance:

The Final Rule also provides some additional guidance, the Statement of Basis and Purpose, on aspects of the Act that it does not explicitly modify in the final rule. Although these items are not officially mandated, they give guidance on how the FTC is likely to interpret applicability and compliance, and in that context should be given careful consideration.

  • The FTC clarifies that forward-to-a-friend mechanisms, which have generally been treated as exempt from CAN-SPAM because they are 1-to-1 messages from the original recipient to their friend, may in fact be subject to CAN-SPAM if the originator of the message “procures” the forwarding or if the forwarded message is stored in any way by the forwarding system.
    • A message has been “procured” if “the seller offers money, coupons, discounts, awards, additional entries in a sweepstakes, or the like in exchange for forwarding a message”.
    • Because most forward-to-a-friend mechanisms are not set up to include opt-out links that would make the message CAN-SPAM compliant and enable the final recipient to opt-out of future messages from the original sender, this means that any forwarded message whose forwarding has been “procured” would make the original sender non-compliant under CAN-SPAM.
    • To ensure you’re not caught by this clarification, you should make sure that you’re not offering any incentives in the content of your email campaigns that encourages your recipients to forward them. For example, “forward to 10 friends and get a 10% off coupon”, or “get a free t-shirt” would likely classify your forwarded message as commercial and thus subject to CAN-SPAM.
  • There is fairly extensive guidance given on the definition of a “transactional or relationship message”. The FTC decided not to exempt entire classes of messages from CAN-SPAM, but rather requires they be considered on “a case-by-case basis depending on the specific content and context of such messages”. If all of your communications to your recipients are already CAN-SPAM compliant, you don’t need to worry about these clarifications; if you do treat some of your communication as transactional you probably want to look at this section in more detail to ensure that you’re not impacted by the clarifications.
  • The FTC has decided not to alter the time limit (10 days) for honoring an opt-out request; in addition, it reaffirms that there is no time-out on an opt-out request, i.e. that it may only be over-ridden by a subsequent explicit opt-in request.


16 Aug 2008

5 Critical Questions To Ask BEFORE You Hire a Web Designer

Whether you're building a website or a blogsite, the investment in a designer can be fairly significant. It's at this point that many service business owners decide to cut costs and have their 16-year old nephew design their site. This works out well until something breaks (with technology, it's never a question of IF it will break, only WHEN) and your nephew is out of touch because he just started his first year of college and can't be bothered. What are you going to do?

To run an online business, your website is your key to success. People arrive on your doorstep (site) like they might in a retail establishment, and decide within 5 seconds if they're going to stay and look around or if they're going to leave. It pays to invest some money in your site, as your site is the first stop on the like, know and trust journey that prospects experience with you. You need to be perceived as legitimate, as a "real" business, and as the solution to the problems that ail your prospective clients. If you're not able to design your own site, an experienced website designer can help finesse this relationship with your visitors.

How can you determine if your designer will create a site that you like and is useful? I've heard many horror stories over the years about the experiences that services business owners have had regarding the creation and maintenance of their websites. Here are 5 critical questions that you should have answered before hiring a web designer:

Read entire list here: 5 Critical Questions To Ask BEFORE You Hire a Web Designer

14 Aug 2008

Improving Your Web Marketing Results

Make them work for you...

Blogs and blog comments are great for a small business owner because they allow you to socialize with others within your niche, which can indirectly promote your business.

This is true for both your own blog and comments on others, but one thing you have to be careful of is a commenter who is out to make you look bad.

Sometimes, it is your own fault, and sometimes, they are just being out of line, but either one can be damaging to your online reputation.

It is often tempting to defend yourself in either scenario, which can end up turning into a "flame war" which is always annoying to other readers. This will also reflect poorly on your reputation.

If you feel passionately about your stance and can keep responses in a professional light, you can also keep your reputation in this light, but when your resort to insults, that is when it gets ugly.

So how do you control your reputation in such a situation?

First off, if you know you are wrong, admit it from the start. People will appreciate your honesty and accept that you are human and make mistakes just like everybody else.

If you feel that you are not wrong, but others insist that you are, the best thing you can do is provide as many facts and details that support your view and leave it at that. Again, if you keep it professional, you will probably not hurt your online reputation too much. You may lose a battle of "flames", but you can rest easy knowing that you are the better man/woman and know that others that see your comments will understand what you're about.

In the end, you're really representing yourself how you want to, and no matter what anybody else says to you or about you, you have the power to defend yourself and represent your business professionally.

On the other side of the fence, Small Business CEO points to a humorous article by Yvonne Russell on how to get other bloggers to hate you. Avoid these!

Read the entire artilce here: Improving Your Web Marketing Results

13 Aug 2008

Does Google Give Better Rank to Long Titles or is it Myth

By: Navneet Kaushal , 2008-08-12

Over at the Webmaster World, a new thread has surfaced, according to which, Google is preferring URLs with longer titles and has also been reported that these longer URLs are getting higher rankings as well. Here are some of the excerpts for the Webmaster World Thread:

I've seen some long titles performing better than short ones in Google lately. If user search a 3 words keyprase, in most cases you find

1- A long title in first position using those 3 words, some other word/s and again the 3 words or at least 2

And a site not performing first result even with 3 exact words searched.

If we talk about titles only my feeling is Google considers better the long title instead the short one (even when short title hits 100% of keywords 3/3 and long one, not just 4/6) having a lower keyword density.

Ie: search = "blue used widgets"

#1 result "blue used widget bla bla widget" better than
#5 "blue used widget"

Forget what site is better or relevant. I'm talking about title and how Google considers that.

Even as a content analysis factor, I think density is a webmaster's tool but not a direct part of the algorithm. So it wouldn't surprise me that it's not a factor in title tag relevance either.

Do you think there might be some downside to having a title tag that exactly matches a popular query? Seems to me that might be an SEO ploy more than a true content provider's approach.'

I don't think matching exactly query have a downside itself, but I think Google scores long titles better than short ones even in cases like described: 100% acurracy on searched term, but it's just my guessing.

And agree with seo ploy. But to be honest in competitive search terms even important sites try to get #1 position tweaking title no matter if title does really represent the content fairly.

The rationale for rewarding longer titles could be a better user experience. Instant understanding of a web page's content is more easily possible through a longer title (usually).

I don't know if I believe in keyword density for improved ranking but I suspect spam keyword density could be counted to kick a site down. I suspect Google checks spam anchor text density for its 950 penalty.

Perhaps patent rewards longer titles with a 60-70% density better than less than 4 words 100% density, considering fact keyphrases do not go over 3 words in most cases, to disencourage the seo practice to target exactly what users find, making titles "spammy" instead informational.

I'd love to hear something official about that.

About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.

Does Google Give Better Rank to Long Titles or is it Myth

Inside AdWords: Announcing Google Insights for Search

Announcing Google Insights for Search

Inside AdWords Blog

In June, we updated Google Trends with numbers and the ability to download results to a spreadsheet. We received a lot of great feedback from agencies and advertisers on how they're using the new version; from identifying new growth markets to optimizing their Google AdWords campaigns.

We have Elan Dekel and Niv Efron to tell us about a new tool for fans of Google Trends:
Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, y
In June, we updated Google Trends with numbers and the ability to download results to a spreadsheet. We received a lot of great feedback from agencies and advertisers on how they're using the new version; from identifying new growth markets to optimizing their Google AdWords campaigns.

We have Elan Dekel and Niv Efron to tell us about a new tool for fans of Google Trends:
Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Let's take the example of entering the term apple. You'll notice that the majority of top related and rising searches are associated with the brand Apple.

(Click the image for a full-size version)

Google Insights for Search allows you to filter this query by the Food & Drink category, resulting in a dramatically different view of search volume trends and related searches of apple, the fruit. You can also use this filter to compare search terms with the category (for example, apple compared to the Food & Drink category).

(Click the image for a full-size version)

This is just an example to get your ideas flowing. If you love Trends, we hope you’ll fall in love all over again with Google Insights for Search.

You can get started at the Google Insights for Search homepage, and, just a note, you'll need to sign into your Google account to see numbers or download results to a spreadsheet. You can also take a look at more examples of how you can use Google Insights for Search. As always, we love to hear your feedback about the tool and the insights you discover.

Inside AdWords: Announcing Google Insights for Search

How to write link texts that will increase your Google rankings

Good link texts can give your website a boost in Google's search results. Unfortunately, many webmasters still don't take advantage of the full potential of optimized link texts. This article explains how you can make the most out of your links.

What is a link text?
anchor linkThe link text is the link that is used to link to another web page. It is the text between the anchor tags. That's why some people call link texts anchor texts.
Why are link texts important?
Google and other major search engines heavily rely on link texts to specify the position of web pages in the search results. If many websites link to a web page with the link text "mp3" then Google thinks that the web page must be relevant to the keyword "mp3". For that reason, the web page will get a ranking boost for that search term.
The more often a keyword appears in links to your website, the better your rankings for that keyword will be.
How to write good links
There are a few easy tips that will make your links more useful for both web surfers and search engines:
  1. Write your texts as if there were no links. Search engines like links that are in the normal text of your web page. Example:

    Gettings link from another web page is a great way to improve your rankings on Google and other search engines.

  2. Do not describe the mechanism behind the link but the purpose of the link:

    Bad: Click here for more information.

    Good: Further information about link building can be found in the free SEO eBook.

  3. Use clear and descriptive text for your links. The link text should be meaningful enough to make sense when read out of context.

    Bad: The software can be downloaded for free on the iBusinessPromoter website.

    Good: The software can be downloaded for free on the iBusinessPromoter website.

  4. Avoid unpleasant surprises. If the link goes to a web page that starts a movie or downloads a file then you should mention this in the link:

    You can download IBP now for free.
Many website visitors do not read the text on a web page but scan the highlighted keywords. For that reason, your link texts should be easy to understand even if people haven't read the surrounding text.
Use keywords in your link texts whenever possible. The more often a keyword appears in a link to a special web page, the better are the chances that this web page will get high rankings on Google for that keyword.

How to write link texts that will increase your Google rankings

12 Aug 2008

Inbound links, link exchanges and link acquisition

Inbound links, link exchanges
and link acquisition

Link text (the text that is clicked on when clicking on a link) is singly the most important factor when Google determines the rankings for any given searchterm. This article isn't about that aspect of inbound links, although it is briefly touched on. This article discusses inbound links for their link popularity/PageRank value, and provides ideas on how to acquire them.

Why do we need inbound links?

Even before Google came on the scene, link popularity (linkpop) was being used by one or two search engines as part of their algorithm when determining the rankings for any given searchterm. Then when Google arrived with their link-based PageRank, link popularity took off and became an absolute essential ingredient in achieving top rankings.
The idea behind linkpop is that the more pages that link to a page, the more important the page is and it, therefore, deserves a higher ranking than it would otherwise have.

Some engines simply counted the number of links coming into a page (inbound links), but Google took the idea a step further. Each inbound link comes comes from a page which itself has inbound links. The more inbound links on the linking page, the more important that page is and, therefore, the more important the link to our page is. So Google gives more weight to inbound links from important pages that it does to inbound links from lesser pages. They call the idea "PageRank", and you can learn all about in this PageRank article.

Google is the world's number one search engine, and currently provides the results for around 80% of all the searches done in the world. Because of that, it is vitally important for any website that relies on search engine traffic to do well in Google. Doing well in Google means making the site 'important' in Google's eyes and, to do that, the site must have good inbound links - as many of them as possible, and preferably from important pages (pages with medium to high PageRank values).

Inbound links, link exchanges and link acquisition

10 Aug 2008

Time Management In Internet Marketing

Time Management in Internet Marketing is a big deal! There is so much information to keep track of, so many ideas to research and so many tasks to do. Unless you practice some sort of time management, you will soon be overwhelmed by it all.

Having a plan in place, and periodically looking at that plan to make sure it's still viable, will you get to the point you want: To Make Money!

Streamline your online tasks by using some of the following ideas:

1. What tasks can you do that will contribute the most to your bottom line? Which will make you the most money? Those tasks should be your first priority - your "A" List. For instance, advertising in an ezine or doing work for a client - anything that could bring immediate income.

2. What things can you do that will bring you income in the future? Perhaps writing articles or visiting forums. These are the things that would be on your "B" List of priorities.

3. Now write down all the tasks tht you do that are wasting your time. These tasks are time consuming and don't really contribute to your bottom line. Perhaps you are reading email that you aren't interested in or surfing sites "just for the heck of it." If you have these on your "To Do" List, take them off!

4. Do you do too many favors for other people? There is a fine line between helping others and doing so many "free" tasks for other people that you can't get your own work done. Networking, and helping others, is important, but don't neglect your own necessary tasks to do them.

5. What do yo HAVE to do for your business? These would include things like bookkeeping, website maintenance, answering email to customers and clients - the things that every business has to do to stay in business. If you are truly overwhelmed by all the administrative tasks, hire someone to help you. For instance, you can hire a Virtual Assistant or even your own husband or teenager to do some of the more mundane tasks.

Use the above ideas to streamline your business. Incorporate your own ideas. Analyzing your "true" priorities "before" starting on your list of tasks for the day, can free your mind from the "overwhelm syndrome."

Always look to your bottom line - your profits. Leaving the high priority tasks to the last means you will be paid last.

Time Management In Internet Marketing

Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results

There's no doubt about it -- keeping up with your marketing tasks can be overwhelming, whether you choose to market via networking, print advertising, or through a strategic set of online techniques. As I have a virtual company and can work with clients from around the globe, I don't like to limit my marketing to local efforts. Having a viable presence online is more important to me and seems to work best for my company. Therefore, I primarily concentrate on things I can do to bring visitors to my website and demonstrate my expertise to them while they are on the site.

Recently inspired by a blog post that I had read, I decided to create a regular daily, weekly, month, and quarterly marketing to-do list. First, I brainstormed a list of ideas of marketing tasks that I perform regularly, and others that have remained on my to-do list for awhile, as I've never gotten around to them. Then I categorized them into either a quarterly, monthly, weekly, or daily task. On the third examination of these tasks, I went through and culled all but those to which I thought I could realistically commit on a regular basis.

Below are the tasks that comprise my online marketing action plan. Add them to your own online marketing to-do list as appropriate, or substitute other tasks that are a better fit for your business.

Quarterly Tasks

1. Send out post card campaign to targeted national media list promoting myself as an expert. Prior to mailing, have VA call contacts to update list.

2. Request testimonials from new coaching clients, membership site members, product purchasers, and speaking gig hosts and update appropriate pages on my sites.

Monthly Tasks

1. Update my blog with new reading lists, recommended resources, products, etc. 2. Update the media page on my site with links to new press coverage I've received, press releases I've submitted, and story ideas I can offer to the media.

3. Write promotional copy for free list building teleclass and have VA submit teleclass to major event promotion sites

4. Create handout for free teleclass and conduct teleclass.

5. Send out at least three feelers for potential online collaborations/strategic alliances or joint ventures with other sites, speakers, etc.

6. Create one new information product and upload it to my sites for sale.

7. Check click-through and conversions with ezine and banner ads and determine whether to renew for another month.

8. Research and find one new online advertising resource to try.

9. Write a press release based on one of my articles and submit through PRWeb.com.

Weekly Tasks

1. Check on my Google, MSN, and ClickRiver PPC ad campaigns to ensure they are still current and relevant and update any bids for any keywords on my list where I have been outbid.

2. Write an article for my email newsletter.

3. Find a great resource to recommend in my newsletter and write a personal article for email newsletter.

4. Send out the email newsletter to list.

5. Publish the article on my website.

6. Archive the ezine to my site.

7. Have VA publish the ezine content on my business blog and on my social networking blogs at MySpace, Facebook, Twitter, and Ning.

8. Have VA submit the main newsletter article to articles banks and distribution lists.

9. Create a podcast from my article and distribute to podcast sites.

10. Answer a reader-submitted question and post response in blog.

11. Create one additional blog post on Monday and set it up to publish on Tuesday.

12. Review my Google Alerts and find a new blog with a respectable Google Page Rank and comment on a post.

13. Do a Google search for keywords that best describe my business and see where my site shows up in organic search. As needed, conduct SEO tweaks on my sites for betting rankings

Daily Tasks

1. Read the blogs to which I subscribe and post comments as appropriate.

2. Review the emails from the discussion lists/forums to which I belong and post comments/questions as appropriate.

3. Log into my social networking profiles at Facebook, Linked In, SelfGrowth.com, Twitter, and Ning and approve friend requests.

4. Spend about 15 minutes each at Facebook and SelfGrowth making friend requests, commenting on pictures or videos, or responding to emails.

5. Send 1-2 updates to Twitter and Facebook profiles about what I'm doing at the moment.

When you have your Internet marketing action plan outlined with quarterly, monthly, weekly, and daily tasks, your prospecting well never runs dry. Many online business owners are so wrapped up in working on their business that they don't make time to work in the business, like performing regular marketing tasks. Consequently, they often experience slow times in their business because they begin to market themselves only when the prospect pool has dried up. If you create and follow an Internet marketing action plan, you'll never be hungry for clients again! Copyright (c) 2008 OnlineBizU.com

Marketing Plan: How to Create an Internet Marketing Action Plan That Gets Results

6 Aug 2008

Google Translation Center

Google took the lid off a new service today, an extension of its Translate service called Google Translation Center that connects translators with people who need content translated into other languages. All compensation arrangements are left to the individuals involved, but Google will store results on its own servers.

Already the new service has been compared to Amazon's Mechanical Turk service, which matches up people/companies needing services with those who can provide them. Google doesn't take a cut of whatever arrangements are made, leaving lots of speculation as to how the new service fits in with the search company's overall strategy. More on that later.

A little detective work at Google Blogoscoped blew the whistle on the service perhaps before Google intended: Philipp Lenssen's thorough analysis of what the Translation Center suggests the service was briefly online before disappearing. Subsequent posting around the Net may have prompted it into a permanently live status.

The idea is pretty simple: Those in need of translated documents can browse translators and work out the details with them, and can submit the material via the Translation Center and post a request. Translators can post their services and make use of Google's new "easy-to-use translation tools."

Google cites not only professionals, but also volunteers as potential sources, and the service will match current translations with previous ones to prevent duplication. The value is fairly obvious to those in the translation business and to those, like webmasters, academics, etc., who need content translated into as many as 40 languages (Google Translate's current capability).

But what about the value to Google? Investors have criticized Google and other companies for spending too much time on peripheral services that seem to do nothing to enhance their core business, which is search advertising. Google Translation Center, then, seems to fit into that peripheral services category, among multitudes of other side projects with a historic fail rate of 80 percent. It's tempting to put this one in the same camp as Google Books or Google Scholar.

But, as repeatedly illustrated, Google products and services are often surprisingly related to the search business or are masks for some other, some grander, purpose. Google News, for example, Marissa Mayer estimates is worth $100 million despite its free status because of the number of searches it generates on the main search engine where ads are displayed.

That Google 411 thing? That was a front for voice recognition technology development. Callers got their info, Google got their voices to play around with. Indeed, Google's services are appearing less spontaneously altruistic and more mutually beneficial with every new launch.

Google Translation Center would be no exception to that new rule. In June, CEO Eric Schmidt said the goal was for Google to be able to translate 100 different languages, so this seems like a step in that direction.

But also, in the same way the Rosetta Stone was a key element in translating ancient Egyptian hieroglyphs, Google can use submitted human translations as comparison tools used for machine translation. Google's "payment" for use of its Translation Center, then, are the translated texts themselves.

Currently, machines lack the capacity to understand nuances in language, and therefore lack the ability to understand highly contextual, colloquial, or combinative search queries. Having human word strings and phrases to compare them to would help not only in the same language search capacity, but also in offering cross-language searching.

That helps Google in search, but it also fits in with the larger context of making all information available globally—except in China, of course.