Link Popularity & Link Repuation: "What is Link Popularity & Link Reputation
By Alice Seba
A couple terms you'll need to understand before you proceed to understand how to optimize your website are:
link popularity & link reputation
You see...just like everywhere else, the Internet is a popularity game. :) Being popular is nice, but your reputation is actually crucial.
Let's keep it simple. Here are some explanations of link popularity & link reputation:
Link popularity - Very simply put...it's the number of links pointing to your website. The idea is that the more websites, that link to you the more important...and thus popular...your website is. Of course, search engines like Google, also look at the quality of these links...so don't be mistaken by thinking quantity is most important...quality is key (and we'll discuss that in the articles included in this section).
Reality Check: Being popular is nice, but doesn't really contribute where each page of your website will appear in the search engine listings. In most cases, you should be more concerned about your reputations. Which leads us to...
Link reputation - In addition to how many quality sites link to you, search engine want to know what each page of your website are well known for. That's why they look at what is written in the text that links to your"