Owning a Tourism Business is awesome

29 May 2012

'How to Invest in Guest Facing Technologies'

Smart TVs, Google TV and even IKEA TV - with all it’s versions TV is quite a mess nowadays. But that's not all: network infrastructure all of a sudden takes center stage - just think about the importance of WIFI on guests wish list (hey, we want it fast, secure and free) and the exploding bandwidth demand.
Smart TVs, Google TV and even IKEA TV - with all it’s versions TV is quite a mess nowadays. But that's not all: network infrastructure all of a sudden takes center stage - just think about the importance of WIFI on guests wish list (hey, we want it fast, secure and free) and the exploding bandwidth demand. 
Add new „must have“ mobile gadgets flooding the market every 3-6 months and you will admit the times we live in are a real blessing – although, primarily for „techies“.  
If you have to decide on the long run and invest in technology for very diverse but nonetheless demanding guests thats quite another story.
To help you steer through this disruptive times at-visions released a whitepaper about „How to invest in guest facing technology“ with main focuses on Hotel TV, integration of smart devices and internet access.  There is no absolute answer to this challenge but there are some principle ideas which might help a lot finding the best possible individual solutions for your property. 
Go to www.at-visions.com/how-to-invest and download the free white paper now (no registration needed).

Free Whitepaper for Hotels: 'How to Invest in Guest Facing Technologies'

Last-Click Attribution Models Give Marketers Incomplete Picture

Marketers are used to having to prove digital advertising’s worth, but findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly depict the influence of each ad format and marketing channel on the consumer’s purchase path.


Instead, they justified and planned digital marketing investment using last-click attribution models.
The last-click attribution model was the most common method used by marketers and agencies worldwide. Under this model, the last click receives full credit for any revenue generated.

Some last-click models factor in both marketing and paid advertising influences, but under the paid search last-click model, only paid ad formats such as search and display are credited. Social media or organic search clicks do not receive credit, which makes it difficult for marketers to justify investment and spend on non-advertising marketing tactics or to know from where else they are driving purchases
.

Last-Click Attribution Models Give Marketers Incomplete Picture - eMarketer

13 May 2012

A WordPress Theme Framework that Works: Genesis by StudioPress

If you’re building a website these days, you’re in luck.
WordPress has revolutionized the ease and power of what a website (or blog) can do and be. Now, with the emergence of theme frameworks, you can take WordPress even further (and even getmanaged WordPress hosting along with it).
As you’ll see in a moment, the Genesis Framework for WordPress is much more than a mere WordPress theme. It’s an underlyingframework of immaculate code that’s been built to achieve three important objectives.
Let’s take a look at each of these objectives, and why they matter to what you’re doing online …

A WordPress Theme Framework that Works: Genesis by StudioPress