It’s that time of year again and business planning is in full swing here at THAT Agency. Every year around this time we like to take a step back, take inventory of what we’ve learned, and identify trends for the upcoming year. So what trends can we expect to see in the hospitality industry for 2018? The trends for 2017 lived up to the hype, but here’s what’s changed and what you can expect to encounter as the calendar flips yet again.
MOBILE IS A NECESSITY
Just as we saw in 2017, guests are turning to their mobile devices to research the specifics on hotels and other specifics for their travels. Interestingly enough, Google reports that people are researching more on mobile, but turning to a desktop to actually book their stay. Even though 90% of bookings occur on desktop, showing up during the research process will keep you as an option when they switch devices.
This trend goes past the booking process as well. When guests arrive at their destination, they’re turning to their mobile devices to find activities to do around town. In fact, 85% of leisure travelers decide on activities only after they’ve arrived at their destination.
Empower your guests to have a great experience while they’re in town by sending them updates about what’s happening around town during their stay. For instance, a good morning email with a highlight of local attractions and events can create a better experience for your guests.
8 Hotel Marketing Trends for 2018
