Facebook pages come in all manner of different shapes and sizes. Many are pretty lame, gaining very few likes and with hardly anyone talking about them. Obviously the subject of the page is the most important aspect – if it already has a sizable community then it will likely be doing well – but there are ways anyone can improve the popularity of their Facebook page, regardless of who or what their page is about.
There are several key areas to focus on when trying to improve your page’s popularity on Facebook. All of which are dealt with below. These are all common sense ideas that most people should have figured out for themselves already, but it’s surprising how many miss these core tenets and then struggle to understand why their Facebook page is listing badly and at risk of sinking under a mire of mediocrity.