Owning a Tourism Business is awesome

28 May 2018

8 tactics you need to include in your 2018 hotel marketing plan - SiteMinder


Hotel 2018 marketing plan

Here are eight tactics you should consider including in your 2018 hotel marketing plan:

Tactic #1

Make personalisation a priority

Guests know you have the ability to personalise their experience. With technology and data systems constantly improving, there is no excuse not to understand guest preferences and deliver individually catered services.
Here are some recent stats demonstrating the opportunity:
  • Over 80% of online customers say they would be open to switching loyalties if they found a service that better catered for their needs
  • 87% of customers think brands need to put more effort into customer service
  • 94% of senior-level executives believe delivering personalisation is important to reaching customers
You can use the data you collect from online travel agents (OTAs), your hotel’s own website and direct booking engine, and if you have one, your app to develop a deep knowledge of guest booking behaviour, purchase habits, and amenity preferences. Additionally you should know the complete profile of travellers including age, ethnicity, gender, and reason for travel.
With all this information in your hands, your guests should feel like they’re staying at their grandparents house, with every need anticipated and every desire fulfilled. This is what it takes to entice positive reviews from guests who are increasingly expecting more.



8 tactics you need to include in your 2018 hotel marketing plan


The everyman guide to EU's General Data Protection Regulation (GDPR) | Resort Support

This article contains information about legal frameworks and compliance related to personal data, specifically in relation to the upcoming General Data Protection Regulation (GDPR) from the EU legal eagles. Exciting huh? Yeah, okay so maybe not, but it is vital that you know about it for your business where ever you are based.



On the 28th May 2018 the law will change in regards to personal data. If your company holds any personal information about any people within your business, this new GDPR law will affect you.



The General Data Protection Regulation (GDPR) is a new European Union regulation that aims to protect personal data, there are only a couple weeks left for compliance; will you be ready?



The everyman guide to EU's General Data Protection Regulation (GDPR)