Owning a Tourism Business is awesome

13 Aug 2013

TripAdvisor - Mobile Upgrade to Business Listings

The mobile marketplace is growing at an explosive rate — and with the Mobile Upgrade to Business Listings, your property can take full advantage. 

The Mobile Upgrade brings your Special Offers onto TripAdvisor’s mobile website and popular mobile app, increasing your visibility and appeal to 61 million travelers on-the-go every month.

Connect With Mobile Travelers

  • 3000% increase in hotel searches on mobile from 2010-2011, according to Google
  • 31% of U.S. smartphone users access travel information on mobile devices
  • 48% of US hotel owners and managers say it’s very important to make offers available to mobile users***

TripAdvisor: Your Gateway to the Mobile Marketplace

  • 36,000,000 TripAdvisor mobile downloads to date
  • 2nd most downloaded travel app in the world
  • 300% YOY increase in mobile page views (Q1 2012 to Q1 2013)

Mobile Upgrade to Business Listings - TripAdvisor:

Introducing New Company Page Analytics

Introducing New Company Page Analytics from LinkedIn

Introducing new LinkedIn Company Page analytics! Now it's easier than ever for companies, organizations, and institutions to track their Company Page performance and engage the world's professionals ...

12 Jul 2013

TripAdvisor Introduce TripAdvisor Connect: A Powerful New Way to Maximize Direct Bookings

TripAdvisor is proud to announce the upcoming launch of TripAdvisor Connect, giving Business Listings subscribers a powerful new way to engage with conversion-ready travelers… and drive traffic directly to their website’s booking page.

Starting in Q4 2013, TripAdvisor Connect will empower property owners to add a link to their TripAdvisor profile featuring their rates and availability — and sending travelers directly to the property's online reservations center. 

TripAdvisor Connect link will give property owners an incredible opportunity to generate incremental revenue and maximize direct bookings.

See full details here: 
TripAdvisor Connect

9 May 2013

NEW! Review Express - TripAdvisor for Business

TripAdvisor is proud to announce the launch of Review Express: the free, fast and simple way to ask guests to write reviews.

Review Express is a free marketing tool that makes it easy to invite recent visitors to write a review on TripAdvisor. In just minutes, you can create and send a customized, professional-looking email to up to 1,000 recent guests.

More Reviews In 5 Simple Steps
It only takes a few minutes to reach out to recent visitors with a customized request for a review. You can include your logo, personalize the message, and let travellers know that their feedback is valuable to you.
Start Using Review Express

Review Express - TripAdvisor for Business

15 Apr 2013


To get ahead in business, you need to stay up-to-date on your competitors and market trends. The new Property Dashboard – available only to Business Listings subscribers – can help you do both!header image.jpg
Track Your Competitors
Visit the Your Competitors page on the Property Dashboard to see how your business compares with local rivals in 8 key metrics, including:
screen1 Popularity Ranking
screen1 TripAdvisor Rating
screen1 Total Reviews
screen1 Top 3 Comments
screen1 Owner Photos
Analyse Market Trends
Check out the Your City page to determine when travellers are researching your area and when they plan to travel – then create Special Offers to turn these trends into bookings!
Put these powerful business-building analytics to work by visiting your Property Dashboard today — and read our Property Dashboard guide for more practical tips on how to use this data to get ahead of the competition.               

10 Feb 2013

TripAdvisor Reviews for Facebook

If your business or property is listed on TripAdvisor.com you can now share your reviews and ratings on your Facebook Business page.

Engage your fans by adding TripAdvisor traveler reviews to your Facebook page.

Upload one or more of our widgets to your website to display your TripAdvisor rating and reviews, promote your local area, encourage more guest reviews or link to TripAdvisor. See the guide for further details.

Use this link to put TripAdvisor Traveller Reviews on your Facebook page.

16 Jan 2013

Set Your Company Up for Success with LinkedIn Company Pages Part 1: Easy Ways to Refresh Your Page

Great video from LinkedIn:

Companies are finding that their LinkedIn Company Page is a powerful and effective way to nurture leads and increase sales. In fact, we’ve found that 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.
What accounts for this purchase behavior? Our research suggests it comes down to mindset. When people visit LinkedIn, they’re in a professional mindset. They actively seek insights and content that can help them be better professionals. And content from companies is wanted and expected. LinkedIn members are eager to hear from companies about new products and services, industry news, and career opportunities.

Full VIDEO here: Set Your Company Up for Success with LinkedIn Company Pages Part 1: Easy Ways to Refresh Your Page

15 Jan 2013

10 tips to increase your rank on TripAdvisor

  • Do you have a New Year’s aim to rank higher on TripAdvisor?
  • Wouldn’t you love to be one of the hotel’s featured on the “Visiting [insert your region here]” page?

Finally, we have the facts! Increasing your TripAdvisor score DOES benefit your hotel’s bottom line.

The percentage of online travel shoppers consulting reviews at Tripadvisor prior to booking a hotel room has steadily increased over time,

If a hotel increases its review scores by 1 point on a 5-point scale, then the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share, A 1-percent increase in a hotel’s online reputation score leads up to a 0.89-percent increase in price as measured by the hotel’s average daily rate (ADR). This 1-percent increase in reputation also leads to an occupancy increase of up to 0.54 percent, Also this same 1-percent reputation improvement leads up to a 1.42-percent increase in revenue per available room (RevPar). Learn more about our Increase Your TripAdvisor Rankings package and get that extra 11.2% price increase!

First, the majority of the guidelines out there state the obvious. Listen to your guests’ comments and make some changes. Naturally, common sense can be used here. However, if a pattern is detected take the hint. For example, I like fluffy pillows and comfortable mattresses and I look for that before choosing a new hotel. If I see multiple reviews that reference “pillows are flat as pancakes,” I will be moving on.

That’s not very helpful you say? I am stating the obvious? Below are a few more tips and tricks I found.
  1. Manage your hotel listing. Find your hotel on their site, scroll to the bottom and click on the link “Manage Your Listing.”Register yourself as the owner of the page. After you verify ownership, update and correct items such as hotel name, address, and amenities. Does a description need to be added? What about professional photos? Travelers love pictures! Additionally, review traveler photos. Are they appropriate and accurate?By doing this, you are optimizing your page which shows activity. Google loves that! So does TripAdvisor.
  2. After you’re registered, set up email alerts. You will then be notified when a new review is posted.
  3. Don’t forget to respond to the reviews. TA strongly suggests the hotel reply to the negative reviews. I say, reply to them all! Why should only the negatives get all the attention? It’s like ignoring your well-behaved child because his sibling is out of control. Offer the love to your happy guests too. We all like to be acknowledged once in a while. You are reinforcing positive behavior (back to the kids’ reference).
  4. In regards to the negative reviews, take the high road. Be polite and professional no matter how insulting the reviewer was. Also, it is safe to state you’re sorry for the inconvenience. If you plan on doing something about the issue, let the reviewer know. Remember, the reviewer and 50 million 3 of his closest friends are watching.
  5. Take note of TripAdvisor’s rules. “Don’t set TripAdvisor as the homepage on the hotel’s business center computers.  Don’t encourage guests to review the hotel on TripAdvisor while on property.  Don’t test the system with false reviews.” 2 TA monitors that. They’ll flag your account-which you want to prevent.
  6. Encourage your guests to post reviews. According to an EHotelier article “Your property’s ranking is affected by a number of factors including quantity of reviews, actual ratings from the reviews, and whether the reviews are out of date – the more current a review,  the more positive an impact it will have on your property’s ranking.” Did you catch that? Newer, positive reviews are the name of the game here.
  7. There are a few convenient options on the hotel owner’s page to make it easy for guests to post a review. As a reminder for a guest after he/she checks out, Trip Advisor has links available that can be added to a post-stay email.
  8. Customizable widgets for your website are available to either display current reviews, write a review or display “Recommended on Trip Advisor.” 5 There are even some unique ones such as “What’s nearby” which helps visitors find nearby amenities, “hotel availability” and “check rates.”
  9. Encourage staff to ask guests about their stay and if all is well, ask them to write a review. The Owner’s Center also has flyers and customizable reminder cards available to hand out.
  10. Actively encourage new reviews. Pages with older reviews lose their ranking.
As you can see, working with TripAdvisor is not as much a mystery as one thinks. If I missed any good tips, please share your wisdom. If we all work together, we can make 2013 a profitable year for all. 
Good luck!