Owning a Tourism Business is awesome

13 Apr 2007

Google Pay Per Action PPA

Google announced recently that they will be offering Pay Per Action (PPA) advertising in addition to their well established Pay Per Click (PPC) program.Currently in beta, and only available to US based subscribers, will this new program make huge waves in the affiliate advertising community?

See the Google website here...

Here's what Google say themselves:

"Increase your advertising reach while paying only for actions that you define. First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you'll set the amount that you're willing to pay when this action is completed. Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed.

Once you've completed these steps, publishers in the Google content network can choose to place your ads on their website. You'll only pay when a user clicks on your ad, visits your site, and completes your desired action.

Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of our beta test."

In the next few days I will answer some of the obvious questions in regards to this enw program which holds a lot of promise for the SME Tourism Products out there.

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