Companies are finding that their LinkedIn Company Page is a powerful and effective way to nurture leads and increase sales. In fact, we’ve found that 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn.
What accounts for this purchase behavior? Our research suggests it comes down to mindset. When people visit LinkedIn, they’re in a professional mindset. They actively seek insights and content that can help them be better professionals. And content from companies is wanted and expected. LinkedIn members are eager to hear from companies about new products and services, industry news, and career opportunities.
Full VIDEO here: Set Your Company Up for Success with LinkedIn Company Pages Part 1: Easy Ways to Refresh Your Page