Owning a Tourism Business is awesome

13 Mar 2018

TripAdvisor are aiming to combine several accommodation types

Over the next few weeks, the way TripAdvisor displays accommodation options to travellers in destination search results is about to change radically. 

TripAdvisor are aiming to combine several accommodation types - including Hotels, B&Bs & Inns and Specialty Lodgings - together into a single 'Places to Stay' view for each destination.

 This is pretty major stuff as all rankings of #1 Hotel etc will be realigned... Keep your eyes open!

Head over and check where you currently stand...


17 Jan 2018

Understanding the Basics of Hotel Revenue Management

Hotel revenue management is crucial for the success of any establishment, despite its size. While such an establishment can't do much about its surrounding and local climate, its rooms and customer experience are something that can be managed. This is exactly what hotel revenue management is all about and with hotel software, it has become much easier to do it.

One of the widely accepted definitions on Hotel Revenue Management clearly states that it is: selling the right room to the right client at the right moment at the right price on the right distribution channel with the best commission efficiency.

Since this definition is a quick sum up of revenue management, here are the concepts that will help you understand and take care of its basics in your own establishment.

Understanding the Basics of Hotel Revenue Management

'via Blog this'

16 Jan 2018

2017 International Tourism Results: the highest in seven years | World Tourism Organization UNWTO

2017 International Tourism Results: the highest in seven years   

International tourist arrivals grew by a remarkable 7% in 2017 to
reach a total of 1,322 million, according to the latest UNWTO World
Tourism Barometer. This strong momentum is expected to continue in 2018
at a rate of 4%-5%.

Based on data reported by destinations around the world, it is
estimated that international tourist arrivals (overnight visitors)
worldwide increased 7% in 2017. This is well above the sustained and
consistent trend of 4% or higher growth since 2010 and represents the
strongest results in seven years.

Led by Mediterranean destinations, Europe recorded extraordinary
results for such a large and rather mature region, with 8% more
international arrivals than in 2016. Africa consolidated its 2016
rebound with an 8% increase. Asia and the Pacific recorded 6% growth,
the Middle East 5% and the Americas 3%.

2017 was characterised by sustained growth in many destinations and a
firm recovery in those that suffered decreases in previous years.
Results were partly shaped by the global economic upswing and the robust
outbound demand from many traditional and emerging source markets,
particularly a rebound in tourism spending from Brazil and the Russian
Federation after a few years of declines.

“International travel continues to grow strongly, consolidating the
tourism sector as a key driver in economic development. As the third
export sector in the world, tourism is essential for job creation and
the prosperity of communities around the world.” said UNWTO
Secretary-General Zurab Pololikashvili. “Yet as we continue to grow we
must work closer together to ensure this growth benefits every member of
every host community, and is in line with the Sustainable Development

Growth expected to continue in 2018

The current strong momentum is expected to continue in 2018, though
at a more sustainable pace after eight years of steady expansion
following the 2009 economic and financial crisis. Based on current
trends, economic prospects and the outlook by the UNWTO Panel of
Experts, UNWTO projects international tourist arrivals worldwide to grow
at a rate of 4%-5% in 2018. This is somewhat above the 3.8% average
increase projected for the period 2010-2020 by UNWTO in its Tourism Towards 2030
long-term forecast. Europe and the Americas are both expected to grow
by 3.5%-4.5%, Asia and the Pacific by 5%-6%, Africa by 5%-7% and the
Middle East by 4%-6%.

2017 results by UNWTO region

International tourist arrivals in Europe reached 671
million in 2017, a remarkable 8% increase following a comparatively
weaker 2016. Growth was driven by the extraordinary results in Southern
and Mediterranean Europe (+13%). Western Europe (+7%), Northern Europe
and Central and Eastern Europe (both +5%) also recorded robust growth.

Asia and the Pacific (+6%) recorded 324 million
international tourist arrivals in 2017. Arrivals in South Asia grew 10%,
in South-East Asia 8% and in Oceania 7%. Arrivals to North-East Asia
increased by 3%.

The Americas (+3%) welcomed 207 million
international tourist arrivals in 2017, with most destinations enjoying
positive results. South America (+7%) led growth, followed by Central
America and the Caribbean (both +4%), with the latter showing clear
signs of recovery in the aftermath of hurricanes Irma and Maria. In
North America (+2%), robust results in Mexico and Canada contrasted with
a decrease in the United States, the region’s largest destination.

Based on available data for Africa, growth in 2017
is estimated at 8%. The region consolidated its 2016 rebound and reached
a record 62 million international arrivals. North Africa enjoyed a
strong recovery with arrivals growing by 13%, while in Sub-Saharan
Africa arrivals increased by 5%.

The Middle East (+5%) received 58 million
international tourist arrivals in 2017 with sustained growth in some
destinations and a strong recovery in others.

Note: All results in this release are based on preliminary data,
as reported by the various destinations around the world, and on
estimates by UNWTO of still-missing data. UNWTO will continue to collect
data and will present more comprehensive data by country in the April
issue of the UNWTO World Tourism Barometer. Results for both Africa and
the Middle East should be read with caution as they are based on limited
available data.

Useful links:

UNWTO World Tourism Barometer

UNWTO Tourism Highlights, 2017 Edition

International Year of Sustainable Tourism for Development 2017


UNWTO Media Officer Marcelo Risi
Tel: (+34) 91 567 81 60 

UNWTO Communications & Publications Programme

Tel: (+34) 91 567 8100 / Fax: +34 91 567 8218

2017 International Tourism Results: the highest in seven years

13 Jan 2018

Five Tips for Managing Online Business Reviews

When it comes to consumer decisions online, credibility is everything. Multiple surveys show that most people trust online reviews as much as personal recommendations.
With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.
Here are five tips to guide you in managing your business’s reputation online.
1. Create your own positive presence. Customers are going to look you up online, so make sure they find what you want them to know.
  • Promote your business via your website, blog and social media sites, and put effort into creating relevant and informational content about what you offer.
  • Write short bios about yourself, your company story, what your business does, and include great photos or video.
  • Claim free business listings on appropriate online directories and social media networks. There is no cost and you control the company description and general information to present your business in the best light.
  • Pro-actively ask customers for positive reviews. This is an essential part of any online reputation management strategy. Often, people won’t think to post a review, but will be more than happy to when asked. Having positive reviews on your website is a great way to generate quality content.
  • Positive and optimized content can show up higher than the negative comments on search engine results pages. If you have a dominant number of positive reviews, your chances of losing a potential customer from the few critical comments is much less.
2. Be active on social media. If you have social media profiles, you need to update content regularly.
  • Because your profiles are a reflection of your business, you want to ensure they are current and energized.
  • Always remember that social media is a public forum. Never post images or comments you don’t want the whole world to see.
3. Listen to what others are saying. People are going to talk, so you need to stay on top of what is being said about your business.
  • Reviews or comments don’t go away. You need to take control of what is being said, whether it’s good or bad.
  • View your Twitter, Facebook, LinkedIn, and Google+ pages and accounts “as public” or “as Page Visitor” so you can see what they look like when someone stumbles upon them
  • Set up a Google Alert on your business name, or use another online reputation management tool. This allows you to track any mention of your business and see overall reactions to your brand online.
  • Add a feedback form to your website or send customer satisfaction surveys to your customers to hear their thoughts and sentiments directly.
4. Be proactive, not reactive. Negative comments can be addressed in a way that shows potential customers that you care about your consumers.
  • Some public relations professionals advise not to respond publicly in some cases, because your response has the risk of fueling more negative comments. On the flip-side, there are also strong advocates of replying and using the situation to create a positive outcome. Carefully consider the potential upsides and downsides of responding to a negative post before deciding.
  • Definitely don’t respond if you’re going to be aggressive, and never accuse a reviewer of being fake. Take time to calm down before responding.
  • A good guide is to address concerns in a timely manner and actively try to remedy the situation.
5. Respond professionally. Responding to negative comments in a professional and positive manner can actually result in an overall positive experience and outcome.
  • Even if you don’t change the negative reviewer’s perspective, a well-crafted response shows others that you care and you want to create positive experiences.
  • If you do choose to respond to negative or critical comments, follow these guidelines:
    • Acknowledge the issue or complaint by thanking the person for sharing the concern.
    • Empathize with the person and explain that you understand the concern.
    • Ask what you can do to fix the problem.
    • Explain the steps that your business takes to provide the best customer experience possible.
    • Share the steps you are going to take to follow up or look into the matter.
    • Offer some incentive for giving your business a second chance.
Businesses are more vulnerable to online attacks on their reputation than ever before. Taking proactive actions to optimise positive reviews and manage negative ones will help you minimise this vulnerability.
For more information about best business practices, marketing and customer service, plan to attend a 2018 PADI Business Academy in your area.

Five Tips for Managing Online Business Reviews – PADI Pros Oceania

9 May 2017

Journey of a TripAdvisor Review

The journey starts when someone writes a review of your business... but it doesn’t end there.

Watch our short video to see how TripAdvisor ensures the integrity of reviews before they’re published,  keeping them honest and useful for travellers and businesses alike.

Ever wondered what steps TripAdvisor takes to moderate reviews? Watch the short video above to learn more about:
  • The technology TripAdvisor uses to track and evaluate reviews,
  • What happens when we spot a suspicious review,
  • The three main types of fake or biased reviews and how we catch them,
  • The role of our investigations team, and 
  • What businesses can do to request an investigation

For more information about our reviews guidelines, click here.

Journey of a TripAdvisor Review

2 Jan 2017

32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts

No doubt your 2017 marketing goals include generating more traffic, more leads, and ultimately, seeing more sales as a result of your efforts. A digital marketing consultant can assist in many different ways to achieve these goals.

But here's the thing - a lot of the time, businesses aren't sure of what it is, exactly, that they need in this arena. I can't tell you how many times I've been asked “How can you help me?” And really, there's no one size fits all response. It'd be reckless of me to blurt out a specific digital marketing tactic - “YouTube is your answer”, “An email campaign will make rain for you.”  A digital marketing consultant should recommend tactics based on needs identified from a carefully considered audit.

To help with this, I've put together a listing of the many aspects of potential focus, along with the ways in which a digital marketing consultant can help you improve each in 2017. This is by no means a complete list, but it's a good directional resource to better align your thoughts, and hopefully, direct you on the path towards identifying more precisely what it is you need to improve.

32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts | Social Media Today

29 Dec 2016

8 Modern Ways to Crush Your Trade Show Competition

There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. 

Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

Here are 8 awesome suggestions to help your business stand out at the next trade show and make a lasting impression on event attendees.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30080/8-Modern-Ways-to-Crush-Your-Trade-Show-Competition.aspx#ixzz1wD1EwusW

8 Modern Ways to Crush Your Trade Show Competition

Removing Images from Google Local Business Listings

As a business owner, the last thing you want is for a potential customer to search Google for your business and find a lewd image.

The way your website appears to searchers is incredibly important to your brand reputation and trustworthiness. Search engine optimization (SEO) professionals constantly experiment with ways to satisfy Google’s secret and mysterious algorithm.

While some professionals study SEO to improve their content and play nice with Google, SEO can be used maliciously. We see this most evidently with website SEO spam infections. Black hat SEO aims to manipulate Google’s algorithm to improve rankings or harm competitors.

Removing Images from Google Local Business Listings by Sucuri

'via Blog this'

25 Jan 2016

LinkedIn Mistakes: Top 5 Ways to Kill Your Credibility

Any of these 5 mistakes could turn your LinkedIn profile into a major professional liability.

Here's how to identify them--and get them fixed.

Don't make these mistakes.

Inc.com’s Jeff Haden recently posted some suggestions for improving a LinkedIn profile. While he’s provided some fabulous advice, it will all be wasted effort if you make the following classic LinkedIn errors:

1. Post an Unprofessional Photo

The most common error is a candid photo that looks like Aunt Mildred (or her grandchild) snapped it on a cellphone, but that’s not the worst.  I’ve seen women in conservative professions post a profile photo that showed the kind of cleavage normally reserved for a nightclub.  Similarly, some bald guys seem unaware that their pate is reflecting light, an effect that is particularly gruesome when the shiny spot is visible through the comb-over.
Fix it: Have a professional photographer shoot a roll of publicity photos and have somebody objective (not your spouse!) choose the best photo from the shoot.

2: Solicit Fawning Recommendations

Recommendations are supposed to make you MORE credible, but they have the opposite effect when comments are too effusive. Don’t kid yourself: If you’ve propped up your pals to be your personal sock puppets, somebody is going to notice, and it will probably the wrong somebody.  It’s a major warning sign to the business-savvy when a recommendation is heavy on the superlatives, but light on real substance.
Fix it: Only approve the display of recommendations that describe actions that you personally took, along with the specific, quantifiable effect of those actions on the organization where you worked.

3. Link to an Overly Personal Web Page

Your LinkedIn profile encapsulates your professional life, providing a window onto who you are (or aspire to be) in the workplace.  Unfortunately, some people wrongly believe that their personal life is relevant–when in fact the people you work with (or for) are not interested in your hobbies and so forth, except insofar as they provide reasons why you might hand in a project late.

It’s even worse is if your personal site is truly flaky. I know one woman whose profile links to the memorial page for a dead horse.
Fix it: Only link off to a “personal” site if it’s a professional site (like one where you run a business). As far as possible, keep your personal life invisible to the business world.

4. Provide a Trail to a Youthful Indiscretion

People who use LinkedIn to research individuals with whom they might be working are usually smart enough to do a little extra Googling, based upon the information in your LinkedIn profile. Since your profile contains your academic experience, such a search might turn up some real credibility killers–like photos from that kegger where you got half-naked.
Fix it: First, only provide information that’s relevant to where you’re taking your career. That may or may not include your academic background (and definitely should NOT include your high school info).  Second, experiment with different search combinations based upon what’s in your profile. If undesirable stuff pops up, either figure out how to expunge it or change your profile.  Worst case, change your name.  Don’t laugh.  It’s been done.

5. Any Misspellings Whatsoever

I am the world’s worst proofreader of my own stuff, so I’m willing to bet that my own LinkedIn profile has a bunch of typos in it.  But then, my credibility (such as it is) comes from my professional writing, not my LinkedIn profile.

For most people, rightly or wrongly, spelling and grammatical errors in your profile are going to make people think that you’re either stupid or careless. Or both.  I ran across one guy whose profile showed he worked at “Hewlitt-Packard.”  True story.
Fix it: Hire a professional copy editor to go through your profile and fix any errors.  For most profiles, that will probably cost you about $50 at most


18 Jan 2016

2015 – Extraordinary Year for Tourism in Fiji | The official website of Tourism Fiji

Genuine collaboration amongst tourism industry stakeholders and an enabling economic environment to invest in the growth and development of the Fijian tourism industry are the key reasons behind the record 754,835 visitor arrivals to Fiji in 2015.

Tourism Fiji’s visitor arrivals target for 2015 was set at 714,000.

Increases were recorded from all of Tourism Fiji’s key source markets, with traditional markets Australia and New Zealand making 67.1 per cent of the total.

2015 – Extraordinary Year for Tourism in Fiji