Owning a Tourism Business is awesome

24 Sep 2014

'Your booking engine should be making your life easier; not harder', by Marc

The market for online booking engines is heavily saturated with solutions varying from a simple booking button to fully-featured software suites that integrate the entire process from your website to your in-house reservation system.

It is a daunting enough prospect for global chains to decide on which to use, but for the independent hotel or hostel, the choice can be overwhelming.

Do you go for a full-featured suite of software so that you know, at least, that all eventualities are covered (an expensive option), or do you risk signing up for one of the smaller, more basic booking engines but potentially suffer the headache of upgrading at a later date when you realize a feature is missing?

Not to mention the tedious manuals and in-house training you will invariably need to navigate once you have signed up.

Full article here: Digital explore hotel, hostel and accommodation booking engines in the current market and why simplicity is key.

3 Jul 2014

TripConnect and How it Affects your Business | SUITE EXCHANGE

When TripAdvisor introduces something new, inns and hotels watch closely. Why? With over 260 million visitors a month, 3.1 million business listings* and millions of reviews on tripadvisor.com, TripAdvisor is clearly a major player in the hospitality industry. With TripConnectTM, TripAdvisor is looking to capitalize on its brand and technologies to drive more business to your booking engine.

TripConnect and How it Affects your Business

One of the keys to Tripadvisor.com has always been to organize and list businesses by rank, based on the number and quality of guest reviews. If you were the highest ranked inn you enjoyed the top of the page. But things are changing. Once guests enter a check-in and check-out date, inns are listed in order but also based on whether they show availability.
Let’s take a look at Santa Fe, New Mexico on TripAdvisor. At the start all the inns are listed in order. Click on “Show Prices” and enter a check-in and check-out dates. At least at the time of writing this article the list doesn’t go #1, #2, #3, etc. It skips over #1 and #3 which are lower on the page way at the bottom; well below inns that have rates via Expedia, Booking.com, TripConnect, etc. Why? Notice that they only have links that say “Contact accommodation for availability”. These inns are not sharing their availability with TripAdvisor.
What does this mean? Just like before inns are ranked by order, but now if you don’t share your availability with TripAdvisor, you may not be in the normal numbered order once a guest starts checking availability. With gathering and displaying availability and rates, the core of TripAdvisor is changing.
These are big changes and understanding them is important to your hospitality business.

12 Jun 2014

12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz

TripAdvisor, the giant review site, has launched an advertising bidding tool called TripConnect.

For the first time, independent hotels and bed and breakfasts worldwide can bid directly in auctions to drive traffic from TripAdvisor to their websites.

Owners of small properties will be able to drive TripAdvisor users to their own booking engines, sidestepping middlemen like online travel agents (OTAs) and Google Search. If you own a hotel or B&B but find the above statements confusing, or if you aren’t comfortable with technology and digital marketing, then this blog post is for you. Think of this as “the missing manual” for TripConnect.

See more at: http://www.tnooz.com/article/tripadvisor-tripconnect-metasearch-auction-independent-hotels/#sthash.5s5upm42.dpuf

12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz

1 Jun 2014

TripConnect: Rate & Availability Marketing on TripAdvisor

TripConnect is a powerful and exciting new way for hotels, inns and B&Bs to compete for bookings on the world’s largest travel site.

TripConnect empowers accommodation owners to generate new business by bringing visitors who are ready to book directly to their website’s booking page.

What are the key benefits?

Sign up for TripConnect and exponentially increase your exposure and opportunities for direct bookings:

Maximize bookings. Drive travelers directly to your booking engine. TripConnect sends travelers who are ready to book straight from TripAdvisor to your website’s booking page.

Increase revenues

Turn direct bookings into upsell opportunities. TripConnect sends travelers directly to your website — where it’s easier to upsell guests to higher-priced rooms. Generate higher per-guest revenues by using your website’s upsell capabilities!

Reduce costs

Make more by spending less. When you generate more direct bookings, you spend less in commission fees. TripConnect brings the power to maximize direct bookings to your fingertips.

TripConnect: Rate & Availability Marketing on TripAdvisor