Posted in tourism marketing on June 10th, 2008
I sometimes get frustrated when I see how people in tourism invest their hard-earned marketing dollars. It’s not that I think they are wasting their money. It’s that most people have no idea whether they are wasting their marketing dollars on their Internet Marketing strategy or not.
How to know if your Internet Marketing Strategy is working?
Answer the 3 questions below with no more than 6 small easy to understand words. . .
- Clearly describe what matters. What are your marketing objectives?
- How can you easily measure what matters?
- Describe one other thing you can easily measure?
Once you have the answers to these questions, put in practice a system to measure what matters.
Set a time frame for analyzing the results.
Plan future marketing efforts based on the results.
HINT: The reason for measuring things is to learn what works and what doesn’t work with your Internet Marketing practices. So plan on doing things a bit differently once you get the results.
Whether you represent a region, a tourism association, or a business, measuring the impact of your Internet Marketing will help you understand your ROI and report results to other members of your group or your team.
Internet Marketing for Tourism