How to I check my online reputation?

How do you check what is being said about you online?

1. Simply Google your business name to start with. Have a look through the first few pages of Google and see what has come up. You are meant to find something you did not know about!
2. Go to this page on TripAdvisor and put in your business name or part of it in the top left search box. Go go go, do it now!!! Also try your competitors!!!
3. While catching up on my RSS feeds from my favourite online marketing for tourism blogs, I discovered a little gem: Todd Lucier from TourismKeys.ca mentioned www.twing.com which is a search engine that crawls online forums - you know, forums, these online bars how I like to call them, where you can ask a question and expect a lot of useful answers. I have checked what people are asking about my local tourism region, Australia’s Gold Coast, and its rather amazing! There are people asking about where to stay, if such and such property is friendly and other recommending other properties that they have already stayed at… Talk about free marketing!
4. If you are even more game you could start checking if someone posted some photos of their holiday at your place on Flickr… If not, why don’t you start?