Owning a Tourism Business is awesome

14 Jun 2008

Online booking continues shift to supplier Web sites

According to another comScore report, supplier websites account for 72 percent of online hotel spend as of first quarter 2008, a 3-percentage point increase in dollar share from the previous year. Hotel market share through online travel agency sites (e.g. Expedia and Orbitz) is now down to 28 percent, 3-percentage points down from a year ago.

This trend continues to underscore the importance of every travel related service to provide the option to check availability and continue to the booking, including processing payments from within their own web site.

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