1. If you are targeting different countries. Register a Local domain, If you are targeting UK. Register a .co.uk Domain, have someone who is in that Country to Contribute. Ask them to give review on Local Hotel etc from the same Country. Or with a little bit of creativity you can have anyone from anywhere contribute to a blog or site. Include keywords in that content. (I am not suggesting to Stuff keyword) but keyword that makes sense to the User. And also find a host in that country and Host your site or Blog there. Why? Search Engines give preference to local.
2. Personalized Search Results will be given preference, So concentrate on giving Personalized Search and optimizing your Images, Videos, Press Releases, Blogs, your Podcast Feeds, Tags etc
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Tourism Internet Marketing