Most searchers limit their quest to first page of results

The latest study from Jupiter Research found that most searchers limit themselves to the first page of results. Meanwhile, the number of searchers that are willing to venture beyond that page, to either the second or third search engine results page has declined again.

Only 17% of searchers head to the second page–and only 7% will venture to the third page.

Why do searchers stay on the first page?

shorter attention span? The Sesame Street factor?

better search results?

How many pages deep do you search?

What page do your search results appear on?