White Hat SEO, what exactly is it?

White Hat is an SEO tactic, technique or method which conforms to the search engines' guidelines and involves no deception.

As search engine guidelines for any SE are not written as any series of rules or commandments, this is an important distinction.

White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White Hat advice is generally summed up as:

• creating content for users, not for search engines
• then make that content easily accessible to their spiders, rather the other way around.
  

White Hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Let me state again the simple rule"

• THERE IS NO SUCCESSFUL WAY TO TRICK GOOGLE OR THE OTHER SEARCH ENGINES!

Anyone who tells you otherwise is scamming you!