Owning a Tourism Business is awesome

5 Jun 2007

Reasons Why Article Marketing Helps Link Building

I might be biased, but IMO the use of article marketing for link building is a very positive in the Google algorithms.

  • I conclude this because links developed through article marketing begin on pages that have a PR Zero. So, we are obviously not getting links placed on websites for the sole purpose of acquiring PageRank, not directly anyway. We are placing links for the sake of having links, but with good luck, many of those links will gain PageRank over the long haul.
  • By the very nature of article marketing, we can ensure that the links we develop for our websites reside on web pages that are tightly focused and targeted to the content of our websites.
  • Most websites that post articles do so through a process of moderation, meaning that all article placements have been human reviewed. That human review process at the other end of the transaction puts most article websites on par with Yahoo's human-reviewed directory.

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