Owning a Tourism Business is awesome

23 Jun 2007

Splash Screens

One of my other pet peeves is splash screens. It's an old idea and seemed to make sense at the time, but it puts your customers one more step away from the bookings page.

One of the resort sites I visited lately, I left after 3 minutes, before it had completely loaded. I never did see the first fold.

I really hate to see this, for it is so easy to demonstrate that this kind of page simply will not work. Just compare the hit count on the entry page to that of the page it links to.

It is highly unlikely there will be even half as many hits on the second page. In this particular case, I'm not sure anyone ever has stuck around long enough for the entire page to load

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