How to write a press release

Great article from Sam @ muchbetteradventures.com :

The press release is the primary way of letting journalists know your news – whether it’s a new product, something innovative or a bit of news which is of relevance.

There’s a standard way of writing them, which if followed, will increase your chance of it being read by the right journalist at the right time.

At Much Better Adventures we use the press release service from TravMedia. They are an online press release service which many travel journalists use to find press releases and also request information. We often reply to information requests, suggesting our members’ itineraries, however we also post press releases on behalf of our members.

To help you make the most of a press release opportunity, here are a few top tips to make sure yours is as good as it can be!

Full article here: How to write a press release

Quick Traffic Building - 3 Top Ways to Traffic Building

Quick Traffic Building - 3 Top Ways to Traffic Building

By James Krawder

"If you'd like to survive the tight competition in the Internet, you must know how to drive traffic to your site. Traffic is everything when it comes to online business. Its what makes your web site popular and generate more profit for you. Thus, traffic building should be your number one priority if you would like to venture in online business. The good news is that, it is not a very complicated process as long as you follow these proven methods:

1. PPC. Pay per click advertising is taking the Internet by storm. Due to its proven power in generating traffic to web sites the faster way, more and more online business are putting their investments in this traffic building technique. This is one paid method that will surely worth every penny you shell out.

2. Article submission. Link building greatly improves your web sites' popularity and search engine ranking. This can be done through submitting quality articles to article submission sites that can grant you one quality inbound link for every submission. It does not cost you anything and it is proven to work!

3. SEO. Search Engine Optimization is one the oldest traffic building techniques that is proven to improve your search engine ranking. It includes the process of optimizing your web site's content, page layout, and structure.

To make sure that you will get the traffic you desire, I strongly suggest you utilize the 3 traffic building methods simultaneously. Most successful web masters have done the same.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

Do you want to learn how to build a massive list fast? Click here: Email List Building

Want to learn more about driving traffic like I do? Download my free traffic guide here: Traffic Generation"

10 Ways To Increase Your Targeted Web Site Traffíc

By Titus Hoskins

In order to create a successful website you must have traffic or visitors to your site. Without traffic your perfect site is useless; it might as well not even exist.

Moreover, because traffic is an essential element of any successful site, many novice webmasters make the mistake of believing all traffic is created equal.

Huge mistake.

For if traffíc is King; targeted traffíc is God. All traffíc is good, but there is a great distinction between ordinary traffíc and targeted traffíc. Someone clicking on a link to your site who is looking for the exact information or product you have displayed is said to be a targeted visitor. These are the kinds of visitors or traffíc you must try to obtain in your marketing and link building.

Why?

Because targeted traffíc is often the key to building a successful site on the web. Targeted traffíc will greatly íncrease your salës conversions, bring back repeat visitors and help your site gain a prominent online presence.

So here are 10 targeted traffíc building steps you can take:

1. Google Is God!

Only half-kidding but at least where targeted traffíc is concerned, Google is still the all important being you should be worshipping online. Don't ignore the other two major demigods Yahoo! and MSN, but Google will deliver most of your traffíc. Your website stats will point this out to you daily, so you must optimize your site for Google.

As a general rule make your pages Google friendly by only using one topic per page, include your keywords in the title, meta description and url for that page. It would also be helpful to have your main keywords in the first headline on the page and most experienced webmasters try to place their keywords in the first 90 words and in the last 25 words. Sprinkle your keywords and variations throughout the copy but don't keyword sp@m, just let the engines know this is what your page is about.

2. Target The Right Keywords

You must target the right keywords in order to get useful traffíc to your site. You must first chëck the number of searches and amount of competition for your chosen keywords. You can use software like Keyword Elite or sites like www.digitalpoint.com/tools/suggestion/ which will give you the Overture and WordTracker monthly stats to help you pick the right keywords for your site. Instead of picking highly competitive keywords, take the middle road and milk the 'long tail keywords'!

Most webmasters create a master keyword líst for their site then branch off into sub-categories from this master líst. For example, if you have a site on laptops your sub-keyword categories could be laptop accessories, laptop batteries and so on. Similarly, most webmasters only develop their sites in a simple hierarchy with the homepage as the center with their major keywords as separate pages and then sub-categories branching out from these. Your webpages should not be more than three clicks away from your homepage as this will really displease the search engine gods!

3. Have Relevant Content

Perhaps what will appease the SE gods the most is relevant content. Your content has to be relevant to the topic of your site. Keep everything on topic and within the scope of your site.

Relevant, helpful content will also be the biggest magnet for targeted traffíc. Surfers are usually looking for information, give them what they want and your site will reap the rewards. Original, high quality, relevant content will draw in targeted traffíc to your site so make sure you have some good content to satisfy your visitors and the search engines.

4. Let The Search Engines Find You

Instead of submittíng your site to the search engines, let them find your site. One of the best ways to do this is by placing your links on high traffíc/spidered sites: on online forums matching your site's content, on social networks such as MySpace, YouTube, Squidoo... and on article directories like Ezinearticles, Goarticles, and Ideamarketers. The search engines will follow these links and index your site before you even know it.

5. Use Traffíc Modules

One of the most effective ways to bring in targeted traffíc is to create traffíc modules: whole areas of your site devoted to one sub-topic. For example, if you have a general site on cars, you could develop a whole section on a car-buying guide. Another section could be on car accessories, link all these pages together into a neat traffíc cluster on your site. The search engines will love these closely grouped pages and reward you with lots of targeted traffíc.

6. Use Articles

Don't forget article marketing, just because it has become extremely popular doesn't mean it has become any less effective. Writing short helpful informative articles on your site's topic is still one of the best ways to get targeted traffíc to your site. Place your links with your targeted keyword anchor text in the resource box.

Article marketing is an invaluable source not only of targeted traffic but also one-way links to your site. These links will help increase your rankings, especially in Google which considers each link as a democratic vote for your site and ranks each page with a PageRank PR 0-10.

Articles are also extremely important for pre-selling to your potential customers. These articles warm or soften up your prospective buyers to your salespitch before they even reach your site.

7. Build Opt-in Lists

Most marketers and webmasters use opt-ín lists to bring targeted visitors back to their sites. Instead of just receiving that visitor once, you can get repeat visits by using a simple follow-up system with an autoresponder. Studies have consistently shown it might take 6 or 7 follow-ups before a potential customer buys.

Building a subscríber líst will also be helpful in creating a web community around your site. These community members may become your most targeted of all your visitors. Likewise, you should have a bookmark feature on all your pages, any repeat visitor is a targeted visitor!

8. Have Blogs & RSS Feeds

Make sure you have a blog and RSS feed attached to your site. This will not only bring in targeted traffíc but your visitors can also subscribe to your RSS feed. This will bring targeted visitors back to your site. Use a free site like Google's own www.blogger.com or better yet create your own blog using free software such as WordPress.

9. Use Social Media

Build links and contacts in all the important social media networks such as MySpace, YouTube and Flickr. These social networks are a great source of very targeted traffic.

10. Use Multimedia

Perhaps the biggest opportunity to build targeted traffic is using video and audio media on your site. These will help personalize your message or content and build trust with your visitors. Video clips also have a great viral potential which will bring in traffíc.

Sites such as YouTube, Google Video can help you get your message or content in front of millíons of eyes overnight. Savvy marketers are already exploiting the traffic potential of this new multimedia trend overtaking the web. Why should they have all the fun? You too, can take advantage of these free media sites and pull in targeted traffic to your site.

Of course, there are many more ways of getting targeted traffic to your site. But just using one or two of these techniques should increase your targeted traffic in the coming months. Appease the traffíc gods by putting these steps into practice and see for yourself.

The author is a full-time online marketer. For the latest and most effective web marketing tools try: Internet Marketing Tools Or why not try these excellent free training manuals and videos: Free Internet Marketing Courses

Copyright © 2007 Titus Hoskins.

Reasons Why Article Marketing Helps Link Building

I might be biased, but IMO the use of article marketing for link building is a very positive in the Google algorithms.

• I conclude this because links developed through article marketing begin on pages that have a PR Zero. So, we are obviously not getting links placed on websites for the sole purpose of acquiring PageRank, not directly anyway. We are placing links for the sake of having links, but with good luck, many of those links will gain PageRank over the long haul.
• By the very nature of article marketing, we can ensure that the links we develop for our websites reside on web pages that are tightly focused and targeted to the content of our websites.
• Most websites that post articles do so through a process of moderation, meaning that all article placements have been human reviewed. That human review process at the other end of the transaction puts most article websites on par with Yahoo's human-reviewed directory.