The US Online Travel report analyzes the progress of this still growing, but slowing, bellwether Internet sector.
The good news: eMarketer estimates that online consumer travel sales hit $79 billion in 2006 and will grow at a 17% annual rate before reaching $146 billion in 2010. While that is respectable growth, it falls short of the 28% annual growth rate posted from 2002 to 2006.
The bad news: A tighter market will exacerbate the fierce competition between online travel agencies and travel suppliers in an already commoditized market.
eMarketer Reports—On-Target and Up-to-Date
The US Online Travel report aggregates the latest data from a wide range of marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions.