Below, is a brief look at 5 mistakes we see in websites done by hotels, resorts and tourism operations and how to correct them.
1. Non-Relevant Linkage
External links to your tourism site play a large part in most of the major search engine algorithms and are seen as an endorsement of the pages on your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered by the search engines as a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders in general but especially those who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building does take time, there is no 'magic pill' to do it instantaneously.
2. Untargeted Keywords
The people who use search engines are ‘normal’ people who do not use words used in your average resort or holiday advertising brochures. Get to know how your guests and customers ask for your services and products, and use these in your content. Consistently, actual keyword research surprises even the oldest marketing department in resorts and tourism operations.
3. Too Much Graphic and Flash Content
This looks good on a web page, but to Search Engine crawlers and spiders it means little. Search engines are looking for content and keywords and relevancy to the search terms, this means TEXT. yes you have to have some graphics, but don’t forget the beef. This doesn’t mean Flash designed websites are necessarily bad. In fact, some big businesses do use it. For most tourism products though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option. Good FLASH integration is expensive and therefore unless you have the budget, avoid it. Done badly or cheaply will have a negative SEO effect.
4. Bad Use of Title Tags
Most businesses consider the title to be for their company name, property name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
5. Expecting Immediate Results
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
1. Non-Relevant Linkage
External links to your tourism site play a large part in most of the major search engine algorithms and are seen as an endorsement of the pages on your site. But if you are being linked to from sites that have no relevance to your content, then that is now considered by the search engines as a negative endorsement and will not raise your ranking in the search engines. Ensure all links to your pages are from relevant sites. Be wary of link builders in general but especially those who acquire links from gambling, pharmaceutical or adult themed sites, especially if your site is not of the same theme. Link building does take time, there is no 'magic pill' to do it instantaneously.
2. Untargeted Keywords
The people who use search engines are ‘normal’ people who do not use words used in your average resort or holiday advertising brochures. Get to know how your guests and customers ask for your services and products, and use these in your content. Consistently, actual keyword research surprises even the oldest marketing department in resorts and tourism operations.
3. Too Much Graphic and Flash Content
This looks good on a web page, but to Search Engine crawlers and spiders it means little. Search engines are looking for content and keywords and relevancy to the search terms, this means TEXT. yes you have to have some graphics, but don’t forget the beef. This doesn’t mean Flash designed websites are necessarily bad. In fact, some big businesses do use it. For most tourism products though, Flash sites are best avoided. Unless your Flash designer does high-end websites and knows how to integrate the content and keywords within the Flash, hybrid sites combining Flash headers with HTML content will be a good option. Good FLASH integration is expensive and therefore unless you have the budget, avoid it. Done badly or cheaply will have a negative SEO effect.
4. Bad Use of Title Tags
Most businesses consider the title to be for their company name, property name or product. Not so. You must include your most important search phrases within your title tag and if you do want your company name there, keep it for the end. Keep the title tag to less than 65 characters long to avoid the appearance of title tag keyword-stuffing.
5. Expecting Immediate Results
SEO is an ongoing process and should be treated as such by your SEO company. Good optimization will involve building good links with quality sites and this takes time.
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