If your primary key phrase is diving help make sure that the word diving and help appear in your blog headers such as H1 and H2 tags as well as the title of each of your posts.
So make sure you have a usable keyword!
Owning a Tourism Business is awesome
18 Apr 2007
Google PR
Google PR: "PageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.'
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.'
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."
Link Popularity & Link Repuation
Link Popularity & Link Repuation: "What is Link Popularity & Link Reputation
April 2004
By Alice Seba
A couple terms you'll need to understand before you proceed to understand how to optimize your website are:
link popularity & link reputation
You see...just like everywhere else, the Internet is a popularity game. :) Being popular is nice, but your reputation is actually crucial.
Let's keep it simple. Here are some explanations of link popularity & link reputation:
Link popularity - Very simply put...it's the number of links pointing to your website. The idea is that the more websites, that link to you the more important...and thus popular...your website is. Of course, search engines like Google, also look at the quality of these links...so don't be mistaken by thinking quantity is most important...quality is key (and we'll discuss that in the articles included in this section).
Reality Check: Being popular is nice, but doesn't really contribute where each page of your website will appear in the search engine listings. In most cases, you should be more concerned about your reputations. Which leads us to...
Link reputation - In addition to how many quality sites link to you, search engine want to know what each page of your website are well known for. That's why they look at what is written in the text that links to your"
April 2004
By Alice Seba
A couple terms you'll need to understand before you proceed to understand how to optimize your website are:
link popularity & link reputation
You see...just like everywhere else, the Internet is a popularity game. :) Being popular is nice, but your reputation is actually crucial.
Let's keep it simple. Here are some explanations of link popularity & link reputation:
Link popularity - Very simply put...it's the number of links pointing to your website. The idea is that the more websites, that link to you the more important...and thus popular...your website is. Of course, search engines like Google, also look at the quality of these links...so don't be mistaken by thinking quantity is most important...quality is key (and we'll discuss that in the articles included in this section).
Reality Check: Being popular is nice, but doesn't really contribute where each page of your website will appear in the search engine listings. In most cases, you should be more concerned about your reputations. Which leads us to...
Link reputation - In addition to how many quality sites link to you, search engine want to know what each page of your website are well known for. That's why they look at what is written in the text that links to your"
Perfect Optimization - When Your SEO is Doing More Harm than Good
Perfect Optimization - When Your SEO is Doing More Harm than Good:
"Why 'Perfect' Optimizing Doesn't Always Mean More Traffic"
You may already know how to do your keyword research and find the right phrases to target for your site, but did you know that too much of a good thing can actually do more harm than good?
Search engines are complicated, anyone who's diligently followed their progress on Google for weeks, testing and tweaking without much results will agree. Well, we're not going to tell you how to figure out Google's algorhythm, but we will tell you that the one thing you want to be doing when it comes to SEO is making your pages look as natural as possible.
Your pages should be written with the reader in mind. As SEs get more and more sophisticated they are able to pick up patterns of optimization which have been obviously set up for the search engines and not human visitors. This won't win you any points with the people whose business is to provide the most accurate and helpful search results for their customers.
That's not to say you shouldn't be doing your keyword research or optimizing your pages... after all how will the search engines find you in the first place? It just means that we have to get the optimization balance right.
Here are a few tips to help you:
"Why 'Perfect' Optimizing Doesn't Always Mean More Traffic"
You may already know how to do your keyword research and find the right phrases to target for your site, but did you know that too much of a good thing can actually do more harm than good?
Search engines are complicated, anyone who's diligently followed their progress on Google for weeks, testing and tweaking without much results will agree. Well, we're not going to tell you how to figure out Google's algorhythm, but we will tell you that the one thing you want to be doing when it comes to SEO is making your pages look as natural as possible.
Your pages should be written with the reader in mind. As SEs get more and more sophisticated they are able to pick up patterns of optimization which have been obviously set up for the search engines and not human visitors. This won't win you any points with the people whose business is to provide the most accurate and helpful search results for their customers.
That's not to say you shouldn't be doing your keyword research or optimizing your pages... after all how will the search engines find you in the first place? It just means that we have to get the optimization balance right.
Here are a few tips to help you:
13 Apr 2007
New scuba blog from Fiji
Nice new clean blog from Fiji. Some new off the beaten track stories from around the world of diving
read more | digg story
read more | digg story
Blog Tip #6: Get backlinks from other blogs
You need as many links as possible to link back to your posts or blog because it will help you build pagerank and get your blog to rank higher in search engines. The more links you have the higher your blog is ranked in Technorati helping your blog to be found easily.
So how do we get backlinks? Basically a lot of hard graft and slogging and cutting and pasting.
- The 1st thing to do to get high-quality links is to submit your blog and RSS feed to blog search engines and directories. As a start submit your blog to all the directories listed on this page:
- Link exchanging with other similarly-themed blogs will help you to form richly interlinked networks or communities. This again takes a lot of time online cruising around to find them. Start by searching for your keywords and the word blog...
- If you find an interesting article on another blog, link to it generously. This means 3 to 5 times from a post on the article. Use anchor text for the other blog, it's normally obvious what their keywords are! The track back will become a link back to your blog.
- Make sure that your signature for comments includes you blog link (if possible embedded in anchor text). Then start posting legitimate comments in response to posts on other blogs will help you get back links. Regularly post legitimate comments in similarly-themed blogs with high traffic to get many back links.
Blog Tip #5: Make sure search engines can spider your blog easily
Make sure your navigation bar is present on all pages of your blog. Your previous posts or at least the popular ones should be linked to all pages so they get spidered easily.
Most of the standard blog set-ups (WordPress, TypePad, Blogger) will give you an option to have Archives and Blog Archives module to do this automatically for you.
Remember, we are going to submit only the primary domain and RSS feeds to the directories and search engines and they will only find all of your pages and posts if they are linked on the main page.
Most of the standard blog set-ups (WordPress, TypePad, Blogger) will give you an option to have Archives and Blog Archives module to do this automatically for you.
Remember, we are going to submit only the primary domain and RSS feeds to the directories and search engines and they will only find all of your pages and posts if they are linked on the main page.
Blog Tip #1: Use your main keyword in your blog domain
The first thing to do is to ensure that your blogs URL contains the primary keyword you want to optimize for. Using the targeted keyword in sub-domains also helps.
For example, if you want to start a blog site about diving then the primary keyword you want your URL to contain is diving. So choose a URL like www.divingblog.com.
You can also use the keyword in subdomains like www.fiji-resort.com/diving
SEO tips for tourism blogs
I am constantly asked about some simple tips and techniques to start to make a difference in the all important search engines.
So I have pulled together some simple rules for search engine optimization and if you start following them then your blog will rank much higher in Search Engines.
So I have pulled together some simple rules for search engine optimization and if you start following them then your blog will rank much higher in Search Engines.
ClusterMaps
Here is cool wee tool that shows the international nature of our websites.Locate all site visitors on a map on your blog. See at a glance where your site's visitors are located: instantaneously, even when the numbers are enormous! Visitors don't need to click on anything: just viewing your page is sufficient.
One thumbnail map on your site shows it all: They provide the HTML that gives you a thumbnail map, like the one on the right at the bottom right of my page, and the map embedded here.
When it loads, it increments a counter and shows the locations of all the visitors to your page, cumulatively (even for huge numbers). Clicking on it zooms in to a big world map, and lets you zoom in to the continents.
Cool widget for travel sites when the globe is what people are looking for!
See ClusterMaps website to sign up, the best part of course is it's free!
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