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Showing posts with label RSS. Show all posts
Showing posts with label RSS. Show all posts

21 Jul 2008

How To Increase Traffic to Your Blog

By Terry Detty

One important topic for blog owners is how to increase traffic, which is easier than it seems, once you know how. In this article, we cover 7 specific methods of increasing traffic to your blog.

Tip #1: Sign up for pinging services
It seems pretty obvious, but many bloggers, even those who are more experienced, don’t sign up for pinging services. If you’re new to blogging, pinging means that when your blog is updated, a “ping” is sent out by the service to let pinging sites know that your blog has been updated. People who are visiting sites with pinging services will then see your blog flash across the side of the screen as “newly updated.” Pinging services include Yahoo’s blogs, weblogs.com, Google Blog search and ZingFast.

Tip #2: Sign up for Technorati
If you go to technorati.com, you’ll see an option on the left side of the screen to “Claim Your Blog.” Doing so allows you to get updated link counts, add your photo or branding to Technorati and see your Technorati link. Having your blog claimed on Technorati helps to increase traffic because the millions of people who go to that site will have a chance to see your blog listed there.

Tip #3: Sign up for FeedBurner, an RSS service
FeedBurner basically helps you to promote your blog’s content, and to build and measure your audience.

Tip #4: Bookmark your blogs at places like del.icio.us
You can set up an account and profile at del.icio.us. From there, you can add links to your blog, as well as excerpts. When a user visits your profile on del.icio.us, they will see a link to your blog and excerpts. There are other social bookmarking sites that you can use in much the same way. All of these social bookmarking sites can help you increase traffic.

Tip #5: Post comments at other blogs
Here, you should visit similar blogs to your own, post legitimate comments and then sign your name(along with a link to your blog). This way, people know you aren’t there just to promote your site—you’re there to post a good piece of feedback and also say where you’re from.

Tip #6: Ask owners of other blogs to post a link to yours
Find other blogs that are similar to yours. If they seem to be decently popular (if they have a good amount of comments for each post), contact the owner of the blog and ask if they will add a link to your blog. Offering to link back to their blog is a way to sweeten the offer. Reciprocal linking helps to increase traffic.

Tip #7: Use keywords in your blog
Like regular Web pages, having a good keyword density on a blog is a terrific way of getting search engine spiders to notice your page. (FYI: Search engine spiders are programs from search engines that browse sites and report back their findings to the search engine database, which then lists that site. The more keywords on your site, the more likely it is for a search engine spider to pay a visit)

If your average blog posting is around 200 words, use 2-6 keywords per blog post. This creates a keyword density of between 1 and 3 percent, a respectable number. Remember that you don’t want to use too many keywords, as that will make your blog look bad. Also be sure that the keywords used are relevant to your blog. Before even making a blog posting, decide what the post will be about and then select a keyword or two to use in your post. This will help to increase your traffic.

Terry Detty, 42, enjoys all aspects of Internet marketing and occasionally getting out for a breath of fresh air. He has several sites, covering Internet marketing, time and attendance and credit repair.



How To Increase Traffic to Your Blog - WebReference.com

3 Mar 2008

RSS and Internet Marketing

The original concept of RSS came from Netscape (way back in the day), where the intention was to provide a way for users to customise their own homepages with links to websites that were of interest specific to them, similar to bookmarking and favorites websites.

The application of RSS to internet marketing was a new and unexpected development to RSS technology developers. Since readers are given the option to add RSS feeds to their own aggregators, those who are interested in particular products and services available on the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

Medium to big-scale companies who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Gmail, Yahoo, MSN); networking websites (e.g. Friendster, Multiply, MySpace); websites of newspapers and television network websites (e.g. New York Times, CNN). Smaller companies can also look at networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.

Clearly, RSS is an innovation in worldwide web information management as well as online marketíng. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

16 Jan 2008

What actually is RSS?

I get asked this consistently by my client when they have come across this three-letter acronym in the course of their surfing.

RSS stands for Really Simple Syndication; syndicating means republishing an article that comes from another source such as a website. A RSS feed is a means of publicizing updates about websites. It normally includes a summary and photos of the latest posting. But those that provide summaries allow users to skim through the article so that they can decide later on if they want to access the website source. The RSS feed usually starts with the title of the post originating from the website. It is normally the link to the website source.

What are the Benefits of RSS?

RSS provides benefits to both readers and web publishers.

1. It gives you the latest updates from news sources. Whether it is about the weather, software updates, news, or a new posting from a seldom updated site.

2. It saves on websurfing time. An RSS feed provides a summary of the related article and it saves the reader's time by helping him/her decide on which items to prioritize when reading or browsing the net.

3. It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe to in their RSS aggregators which they can change at any time they decide differently.

4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

5. It is spam free. Unlike e-mail subscriptions, RSS does not make use of your e-mail address to send updates thus your privacy is kept safe from spam mails.

6. Unsubscribe is easy. Unlike e-mail subscriptions where the user is asked questions on why he unsubscribed and then the user is asked to confirm unsubscribe, all you have to do is to delete the RSS feed from your aggregator.

7. It can be used as an advertising or marketing tool. Users who subscribe to or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.
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What are the Drawbacks of RSS?

The disadvantages of RSS stem from user-preference concerns and the fact that it is a new technology.

1. Some users prefer receiving e-mail updates over an RSS feed.

2. Graphics do not appear in RSS. For conciseness and ease of publication, RSS feeds do not display the pics from the site in announcing the update except for some web-based aggregators.

3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they do not know the reasons why users unsubscribe which could be important in improving their advertising.

5. RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

6. Since it is a new technology, many sites still do not support RSS.

How Do I Start Using RSS?

There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a directory of RSS feeds from different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on the latest RSS feeds from the worldwide web.
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An aggregator comes in two forms: a downloadable program, also known as a desktop aggregator, and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free. All you need to do is to register an account and you are ready to use their services. Both versions allow you to customize, or choose, which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly.

2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published in real time at the source website.

So these are the basics of RSS, and how you access them.

4 May 2007

The Web-based RSS Feed Readers

Syndication is undoubtedly the heartbeat of the whole Web 2.0 arena and lifestyle. An RSS feed reader, the most common solution to consuming syndicated content, saves you time by monitoring many, many sites and sources and providing damn near real-time updates to one place.

There are plenty of different types of readers: web-based, desktop, Outlook based, etc. I will focus solely on web-based RSS feed readers. I’ve included the big guns, plus some new readers with great new features or performance like Gritwire, FeedLounge, Attensa and News Alloy.

All the web-based RSS feed readers reviewed are free except for FeedLounge, which charges US$5 per month.

The Web-based Feed Readers

I had a look at nine web-based feed readers :

IN addition I think MyYahoo! is a great option for a quick read of your RSS feeds or for on the go RSS feed readers viewing the Internet via cell phone or mobile, but it does not have the feature set for a heavy information consumer.

Researching these readers further highlights the extremely competitive arena surrounding this industry’s development. On a feature-set basis only, two companies stood out: Rojo and Bloglines.

Google Reader and FeedLounge won the subjective feed-load test, which determines how well the application pulls up a particular feed. The test consisted of loading five feeds and taking the average of the load times and rating the reader on a five-point scale. Interestingly, FeedLounge is the only premium service of the group at $5 a month. Aside from the exceptional performance rating, I wonder what else sets FeedLounge apart from its free competitors. However, many users are religious about readers with a three pane display that FeedLounge, Attensa and Gritwire all offer.

Web 2.0 Features

Rojo, a San Francisco-based company which was reviewed previously on TechCrunch, has the most prominent web 2.0 swagger. News Alloy offers a close second though with itís tagging, rating and other content repositioning (i.e. add to Digg, add to del.icio.us).

User Ratings: Several of the readers offer rating systems, but I think Rojo’s “Mojo” is the most appealing. Mojo, a term reflecting user-generated reviews, mirrors a feature on the popular social news aggregator digg. After entering an item in the feed you can Mojo it to boost its relevance. NewsGator Online also offers a user generated content feature called “Latest Buzz,” which determines and displays the number of people linking to items in NewsGator. News Alloy employs a rating system similar to Rojo that tallies the number of times someone rates an item.

Tagging: Rojo generates a tag cloud from user-generated tags. Google Reader offers the same feature under a different name, “labels.” It seems FeedLounge uses tagging as the sole search and discovery mechanism. News Alloy also allows tagging of posts.

Social Aspects: Rojo and Gritwire feature “contacts,” which adds a social aspect to the reader, allowing a user to share information within a network of contacts.

Feed Discovery & Recommendations: Pluck, a Texas-based social media company, built a feature called FeedFinder into its Web Edition, which improves feed discovery. Rojo recommendations feeds in the top right corner of the layout while you browse.




Up and Coming Readers

Attensa, a Portland-based company, offers a reader that has a very professional and clean interface. While lacking many features the rest of the pack has, it pulls feeds up very quickly. In talking with Matthew Bookspan, Attensa’s Director of Product, I learned Attensa will be launching a new and improved version of the web-based reader that should fare better on the comparison chart. Additionally, Attensa will soon offer a mobile-enabled view of its reader, rendering nicely in handheld devices or cell phones.

Gritwire, a company based just north of Chicago, boasts a Flash-based feed reader that performs very well and offers integrated social networking features similar to Rojo. Gritwire uses a contact-list approach that allows you to share feeds among friends. I spoke with Ian Carswell, Gritwire’s co-founder and COO, who said Gritwire has more web 2.0 features in store, and I am curious to see them in action.

News Alloy, offers an Ajax driven reader with lots of power user bells and whistles. Though it underperformed in the subjective feed-load test others have found it to be extremely fast in other operations.

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13 Apr 2007

Blog Tip #6: Get backlinks from other blogs

You need as many links as possible to link back to your posts or blog because it will help you build pagerank and get your blog to rank higher in search engines. The more links you have the higher your blog is ranked in Technorati helping your blog to be found easily.

So how do we get backlinks? Basically a lot of hard graft and slogging and cutting and pasting.

  • Link exchanging with other similarly-themed blogs will help you to form richly interlinked networks or communities. This again takes a lot of time online cruising around to find them. Start by searching for your keywords and the word blog...
  • If you find an interesting article on another blog, link to it generously. This means 3 to 5 times from a post on the article. Use anchor text for the other blog, it's normally obvious what their keywords are! The track back will become a link back to your blog.
  • Make sure that your signature for comments includes you blog link (if possible embedded in anchor text). Then start posting legitimate comments in response to posts on other blogs will help you get back links. Regularly post legitimate comments in similarly-themed blogs with high traffic to get many back links.

Blog Tip #5: Make sure search engines can spider your blog easily

Make sure your navigation bar is present on all pages of your blog. Your previous posts or at least the popular ones should be linked to all pages so they get spidered easily.

Most of the standard blog set-ups (WordPress, TypePad, Blogger) will give you an option to have Archives and Blog Archives module to do this automatically for you.

Remember, we are going to submit only the primary domain and RSS feeds to the directories and search engines and they will only find all of your pages and posts if they are linked on the main page.

15 Feb 2007

News Aggregators

News Aggregators: "Web-based aggregators

These are sites that aggregate feeds for reading in a browser.

* 24bytesSimple Blog RSS/Atom aggregator
* 24x7 News24x7 Medical News Aggregator
* 24eyesWeb 2.0 RSS aggregator
* AggregatoTag-based RSS/Atom aggregator (R)
* Alesti Feed ReaderWeb 2.0 RSS reader
* AlmondRocksSimple aggregator
* Attensa Onlineis a free AJAX RSS reader that works like a dedicated RSS reader application.
* BeanRocketSocial aggregator (R)
* BlogLinesFolder style aggregator (R)
* Blox0rSimple news aggregator
* ClickBioClickBio Biological News Aggregator
* Chrysanth NETime Channel Online RSS/Atom aggregator and RSS/Atom preview (R)
* Editaste Aggregator, also enables creating feeds comprised of arbitrary items (free)
* FeedBucket RSS/Atom aggregator with River-of-News or individual feeds
* FeedFeeds RSS/Atom aggregator that also features FeedTV
* FeedLounge Commercial aggregator (N)
* FeedReader.net Your personal web XML/RSS news reader
* FeedShow.com RSS feeds reader / includes RSS monetization
* FeedZilla Dutch online RSS aggregator (N)
* FlipSkipper River-of-news style web based aggregator
* Freepress An political-news weblog aggregator with a set list of feeds, grouped by political party

"

18 Apr 2006

What is RSS?

RSS content is also referred to as a feed. Many people say that "RSS" came from "Really Simply Syndication" but the good thing is that you don't have to know what it means to use feeds. A feed is simply a way in which a reader may subscribe to website content, such as a blog or news site. A news site, for example, may list their latest headlines or entire articles in their feed every time a new article is published. A blog would publish this feed as a series of recent posts. Feeds are published by millions of publishers, from small individuals to large organizations like The New York Times.

A feed may also be referred to as an RSS feed, RSS channel, RDF feed, XML feed, or Atom feed. But all are essentially the same thing.

Here are a few examples of how syndicated content may be represented on a website:

Feed icon XML RSS RDF RSS 1.0 Atom feed