Owning a Tourism Business is awesome

2 Jun 2012

How to write a press release

Great article from Sam @ muchbetteradventures.com :

The press release is the primary way of letting journalists know your news – whether it’s a new product, something innovative or a bit of news which is of relevance.
There’s a standard way of writing them, which if followed, will increase your chance of it being read by the right journalist at the right time.
At Much Better Adventures we use the press release service from TravMedia. They are an online press release service which many travel journalists use to find press releases and also request information. We often reply to information requests, suggesting our members’ itineraries, however we also post press releases on behalf of our members.
To help you make the most of a press release opportunity, here are a few top tips to make sure yours is as good as it can be!

Full article here: How to write a press release

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