1. Avoid hidden text or hidden links.
2. Do not use redirects cloacking or to cover up their true place.
3. Do not send automated queries to Google.
4. Do not overload the page with keywords unrelated.
5. Do not create multiple pages, subdomains, or domains with substantially duplicate content.
6. Do not create pages with malicious proceedings as phishing or installing viruses, trojans or other malware.
7. Shun the pages “doorway” created only to be seen by search engines, or other types of websites such as affiliate programs with little or no original content.
8. If your site participates in an affiliate program, make sure your site adds value. Provide unique and relevant content that will give users a reason to visit your website first.
8 rules to survive Penguin update of Google
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