Search Engine Optimization (SEO) - the basics
( How to improve your Search Engine Rankings )
Most people think of search engine optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimization experts are needed, but most websites aren't in very competitive areas. Many of them can achieve top rankings by applying just the search engine optimization basics - which can be learned in less than 30 minutes.
This article lays out the basics of search engine optimization. It can be well worthwhile trying them before paying an expert as, oftentimes, the basics are all that's needed.
NOTE: the SEO copywriting method (a.k.a. search engine optimization copywriting) applies these basics to a site's existing pages. It doesn't go into more advanced search engine optimization techniques that require more knowledge and expertise.
Full article here: Search engine optimization basics. Improve your search engine rankings