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13 Aug 2008

Does Google Give Better Rank to Long Titles or is it Myth

By: Navneet Kaushal , 2008-08-12

Over at the Webmaster World, a new thread has surfaced, according to which, Google is preferring URLs with longer titles and has also been reported that these longer URLs are getting higher rankings as well. Here are some of the excerpts for the Webmaster World Thread:

I've seen some long titles performing better than short ones in Google lately. If user search a 3 words keyprase, in most cases you find

1- A long title in first position using those 3 words, some other word/s and again the 3 words or at least 2

And a site not performing first result even with 3 exact words searched.

If we talk about titles only my feeling is Google considers better the long title instead the short one (even when short title hits 100% of keywords 3/3 and long one, not just 4/6) having a lower keyword density.

Ie: search = "blue used widgets"

#1 result "blue used widget bla bla widget" better than
#5 "blue used widget"

Forget what site is better or relevant. I'm talking about title and how Google considers that.

Even as a content analysis factor, I think density is a webmaster's tool but not a direct part of the algorithm. So it wouldn't surprise me that it's not a factor in title tag relevance either.

Do you think there might be some downside to having a title tag that exactly matches a popular query? Seems to me that might be an SEO ploy more than a true content provider's approach.'

I don't think matching exactly query have a downside itself, but I think Google scores long titles better than short ones even in cases like described: 100% acurracy on searched term, but it's just my guessing.

And agree with seo ploy. But to be honest in competitive search terms even important sites try to get #1 position tweaking title no matter if title does really represent the content fairly.

The rationale for rewarding longer titles could be a better user experience. Instant understanding of a web page's content is more easily possible through a longer title (usually).

I don't know if I believe in keyword density for improved ranking but I suspect spam keyword density could be counted to kick a site down. I suspect Google checks spam anchor text density for its 950 penalty.

Perhaps patent rewards longer titles with a 60-70% density better than less than 4 words 100% density, considering fact keyphrases do not go over 3 words in most cases, to disencourage the seo practice to target exactly what users find, making titles "spammy" instead informational.

I'd love to hear something official about that.

About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.

Does Google Give Better Rank to Long Titles or is it Myth

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