Cool blog by Chris in Canada, on the sharp end of online reservations obviously...
Recently I found an article that combined a number of interesting statistics relating to online reservations and sales through the Internet for the travel industry. These are really worth looking at:
- In 2007, nearly 40 million U.S. households will book travel online, spending $86 billion Web travelers now make up 79% of the U.S. travel population and 55% of them buy leisure travel online.
- High-income travelers, households with annual incomes of $100,000 or more a year, account for just 16% of the U.S. online leisure travel population – a market that represents 10.9 million households and spends $60 billion on leisure travel.