By Leon Lioe
If you're doing online marketing, don't ignore Web 2.0. Take advantage of it instead because it can help you to get more web site traffic and increase your business bottom line. If you're using Google Adwords to generate traffic and find it not very profitable, you should explore and exploit the Web 2.0 sites.
In a nutshell, Web 2.0 is the next generation web technology designed for people to share information and interact with one another. Some examples of popular web 2.0 sites are MySpace, Blogger, YouTube, Squidoo, Wikipedia, Digg, Del.ico.us, Technorati.
All these sites are getting hundreds of thousands or even MILLIONS of visitors every single day. That is a lot of web site traffic.
Do you know that MySpace has more visitors per day than Google? And do you know why Google bought YouTube for $1.6 Billion? Think about it, Google has its own Video Publishing technology called Google Video. But did they buy YouTube? The reason is because of the customers database. YouTube has HUGE customer database, this site is attracting MILLIONS of visitors every month.
Now if you are promoting and marketing products online, you know that web site traffic is the lifeblood of your onlline business. Without traffic, your web site is like a supermarket without visitors. The most often asked question by online entrepreneurs over and over again is...
How to get more web site traffic?
Basically there are two methods to get traffic to your web site:
1. You ATTRACT traffic using content of your site or...
2. You BUY traffic using PPC advertising.
Most people are using either one or both methods to get more web site traffic everyday. But there is another method ONLY few people are exploiting it effectively. And they're making a lot of money from it. The type of web site traffic generated by this method is known as REFERRAL traffic.
As Web 2.0 sites are attracting MILLION of visitors everyday, those who know how to drive and REFER these traffic to their web sites will benefit enormously. Another trait of referral traffic is that they are SUSTAINABLE. This means those who buy your products and are happy with your service are likely to buy from you again. The reason why referral traffic is sustainable is because it's based on TRUST & RELATIONSHIP. These are keys for repeat business.
Leon is an infopreneur dedicated to sharing his online discoveries across the net. You can visit his site at: http://www.online-business-journey.com