By: Nancy Pfeiffer, founder
Adventure Travel Media Source
Offering visits to members of the media is a good way to encourage favorable editorial coverage. Be sure you create a policy for hosting press representatives. A policy will allow you to operate more professionally in your dealings with the media. This should include such things as what you will provide, i.e.: meals, accommodations, activities, transportation, airfare, etc. It would also include whether or not spouses or guests are included, the length of the visit, responsibilities of host and guest and expectations
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