Online marketing blog by Stuart Gow aimed B2B for small to medium operators looking for a cost effective and measurable way to use their marketing funds!
27 Dec 2011
20 Dec 2011
Google+ Tweets | Tourism Currents Twitter
13 Dec 2011
Visit your Owners’ Center
This is a great new marketing tool which shows the places TripAdvisor travelers love most. Show customers what your city has to offer:
• Places you in the center of the map
• Scales based on your proximity to other properties
• Does not show your direct competitors
Get your free map here button
9 Dec 2011
Social Media, how to do it...
Great article about how to mange social media in reality...
It goes without saying these days that a social media presence for your business or service is a must. As with everything there is a right way to do something, and a wrong way. Now I’m not saying that I am any kind of expert or whizz on the matter but I have built up quite a reasonable following, north of 39,000 at the time of writing, since taking on the social media monsters that are facebook and twitter. I follow a few simple rules and have now fallen into a routine that seems to work. My main suggestion is to not be into everything, social networking means that you have to have the time to network, something you can’t do effectively if your online time is spent updating profiles on twenty different platforms! It may seem like a maze at the beginning but familiarity breeds comfort, so get to know the platforms you are dealing with.
'via Blog this'
21 Nov 2011
What Hotel Marketers Should Consider When Using Google+ Business Pages
You may have read the announcements last week that Google finally launched their highly anticipated Business Platform for Google+. Google Business Pages allow businesses and brands to own a space on Google+ to connect and engage with consumers. While it can be exciting to have a new marketing channel and opportunity tap into, it is important that hoteliers consider the following before jumping right in:
8 Nov 2011
Google+ Pages Now Open For Businesses, Brands, Places & More
"Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone within the next two days."
Differences between Google+ Pages and Google+ Profiles - Google+ Help
- Pages can’t add people to circles until the page is added first or mentioned. Learn more.
- Pages can be made for a variety of different entities whereas profiles can only be made for people.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button.
- Pages can’t +1 other pages, nor can they +1 stuff on the Web.
- Pages can’t play games.
- Pages don’t have the option to share to ‘Extended circles’.
- Pages don’t receive notifications via email, text, or in the Google bar.
- Pages can’t hangout on a mobile device.
- Local pages have special fields that help people find the business’ physical location. Learn more about local pages.
23 Oct 2011
Start Now on Google Plus
For all that I believe the world has all discovered and become settled into Google+, I’ve heard that lots of people have yet to find their footing in there, and haven’t really set up a home. First off, if you’re still looking for an invite, there are lots and lots and lots of people who have free invites. Just search Twitter for #plusinvites, and you’ll find lots of URLs to pick from. But then what?
21 Oct 2011
Get Ready for Google Plus Business Pages | Social Media Virtual Assistant - Be Social Worldwide
Ever since Google launched its much-anticipated social media network, Google+, business owners have been patiently twiddling their thumbs, waiting for the chance to make a profile for their company. While official brand pages are still not up for offer on Google+, business owners can still prepare themselves for them by creating a personal account.
Google+ is currently the fastest-growing social media site with more than 20 million users. By getting on board in the beginning, you will be able to test drive the site and familiarize yourself with all of the features that Google+ has to offer its users. You’ll get a better understanding of how the site can be integrated into your business’s marketing plan.
GET READY FOR GOOGLE PLUS BUSINESS PAGES
Filed Under Social Marketing
Ever since Google launched its much-anticipated social media network, Google+, business owners have been patiently twiddling their thumbs, waiting for the chance to make a profile for their company. While official brand pages are still not up for offer on Google+, business owners can still prepare themselves for them by creating a personal account.
Google+ is currently the fastest-growing social media site with more than 20 million users. By getting on board in the beginning, you will be able to test drive the site and familiarize yourself with all of the features that Google+ has to offer its users. You’ll get a better understanding of how the site can be integrated into your business’s marketing plan.
17 Oct 2011
The One Thing Most Experts Don't Tell You About Social Media Marketing | Jeffbullas's Blog
Social media marketing is the hottest trend in the marketing world. Brands have discovered its power to crowd source sharing of their message whether it is via a viral YouTube video campaign or a Facebook competition.
Some experts will tell you that you should only use Facebook, others will whisper in your ear that online YouTube video marketing is the key and some will inform you that Twitter should not be ignored.
For some avid social media marketing pundits it is the “only thing” and they have even closed down their blog and moved it to Google+ or Facebook and even forgotten the importance of capturing an email database.
What Shouldn’t Be Forgotten
Amongst all this hype and noise, what shouldn’t be forgotten is that social media is just another channel to use to publish and promote your brand.
Optimized and integrated with traditional marketing it can turbo charge the conversations about your company both locally and globally.