It goes without saying these days that a social media presence for your business or service is a must. As with everything there is a right way to do something, and a wrong way. Now I’m not saying that I am any kind of expert or whizz on the matter but I have built up quite a reasonable following, north of 39,000 at the time of writing, since taking on the social media monsters that are facebook and twitter. I follow a few simple rules and have now fallen into a routine that seems to work. My main suggestion is to not be into everything, social networking means that you have to have the time to network, something you can’t do effectively if your online time is spent updating profiles on twenty different platforms! It may seem like a maze at the beginning but familiarity breeds comfort, so get to know the platforms you are dealing with.
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