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17 Oct 2011
The One Thing Most Experts Don't Tell You About Social Media Marketing | Jeffbullas's Blog
Social media marketing is the hottest trend in the marketing world. Brands have discovered its power to crowd source sharing of their message whether it is via a viral YouTube video campaign or a Facebook competition.
Some experts will tell you that you should only use Facebook, others will whisper in your ear that online YouTube video marketing is the key and some will inform you that Twitter should not be ignored.
For some avid social media marketing pundits it is the “only thing” and they have even closed down their blog and moved it to Google+ or Facebook and even forgotten the importance of capturing an email database.
What Shouldn’t Be Forgotten
Amongst all this hype and noise, what shouldn’t be forgotten is that social media is just another channel to use to publish and promote your brand.
Optimized and integrated with traditional marketing it can turbo charge the conversations about your company both locally and globally.