The concept of recommendation has now come to search engines in the form of “SOCIAL SIGNAL”. What does this mean? The inclusion of the human component, YOU, in the search engine results in a more organic and dynamic manner than ever before. How does it work? Based on your recommendations through Likes, tweets and Google +, which act as social signals.
21 Jul 2012
Social Signals Explained – What are they and how are they important?
Great article explaining in simple terms : Social Signals Explained – What are they and how are they important? — Social Metrics Pro
Social signal has never been so important. Now, how often do we take recommendations from people in our network? Quite often, right? Whether it is for an investment, an online purchase or a personal issue , we often consult our friends or other experienced people and experts in our network. We do it to get good advice from all parties so that we can arrive at the best decision to act on. A recommendation is like a VOTE that allows you to take a step in that direction. This recommendation, in the eyes of the search engines, is a social signal.
By Stuart Gow