In an increasingly technologically savvy world, it has become second nature for both business and leisure travelers to turn to the internet to research for a hotel destination, whether through a search engine, social media channel, brand website or online travel agency. The internet has made it fast and easy to research properties, view photos, read traveler reviews, and compare rates from virtually anywhere--at desktop computer in their own home, on their mobile phone or on a laptop computer. With the increased availability and access to information, hotels are not the only ones controlling their brand image and the content available to travelers and consumers.
The growing sophistication of online marketing in the travel industry has created more sophisticated consumers, who cut through the hype and marketing provided by a hotel and seek out independent opinions and reviews as their most influential source of information. In a recent survey conducted by TripAdvisor and Forrester Consulting, 81% of travelers said reviews were important when deciding which hotel to book, and almost half said they wouldn't book a hotel unless it had reviews.
The relationship between OTAs, review sites and hotels has always beencomplicated, but with the proper knowledge and practices, the hotel and third party sites can grow to have a loving, successful relationship! A major part of regaining control of the content about your hotel and making a significant impact in the minds of travelers is to respond to the reviews that travelers have posted online, often known as reputation management.
Here are Blue Magnet's top tips on how to respond to online traveler reviews of all types--the good, the bad, and the ugly!Full article here:
How To Respond To Online Traveler Reviews - The Good, The Bad And The Ugly | ehotelier.com