Owning a Tourism Business is awesome

20 Jan 2010

SEM is Not Just PPC « Tourism Online Marketing – Tips & Online Strategies

Sounds like a very simple concept but many traditional marketers and CMO’s still think that SEM refers to buying keywords such as Adwords.

SEM (search engine marketing) encompasses both SEO and PPC.

SEO stands for search engine optimization; this is also referred to as organic search or natural search.

PPC stands for pay per click and also known as paid search; other think of PPC as just Google Adwords but I guess it speaks to Google’s dominance of the market place.

So in short, next time someone mentions SEM, remember that it’s both SEO and PPC.


SEM is Not Just PPC « Tourism Online Marketing – Tips & Online Strategies

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