Google Universal Search and your travel industry business. Are you ready?

April 21, 2008 · By Claude

It was around a year ago when Google started going live with universal search .

The goals was to bring all the other specialised search results (from Video, Maps , Images , News , User Reviews, etc.) to the main web search portal.I think it is interesting to analyse some data and live examples, thinking about a strategy and then to give our travel readers some tips to be operational with this “new Google game”.

According to Google:

Google’s vision for universal search is to ultimately search across all its content sources, compare and rank all the information in real time, and deliver a single, integrated set of search results that offers users precisely what they are looking for. Beginning today, the company will incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites – into a single set of results. At first, universal search results may be subtle. Over time users will recognize additional types of content integrated into their search results as the company advances toward delivering a truly comprehensive search experience.

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