Everything seems to be ‘green’ nowadays; it seems that every brand is trying to do something to be ‘green’.
Going green helps a brand’s profile by staying current with what’s hot and top of mind for consumers but it can also be good for SEO.
For example just a couple of days ago WeatherBug.com launched their ‘green’ section where they provide users with green tips from green living, to driving green and buying green products.
If done correctly, this strategy will help your profile and should help drive some traffic to your site.
Four tips to help you select green products from WeatherBug