Klout has become the standard metric of “influence” for social media users. Although Klout can be beneficial for some businesses and other users of social media to ascertain the value of other Twitter and Facebook users, it is easy to game the system and create a falsely amplified score. If you’re looking for an alternative to Klout that has a more accurate interpretation of a social media user’s reach or impact, consider one of these other services instead.
Owning a Tourism Business is awesome
13 Jan 2012
Best Podcasts on Social Media
There are many ways to acquire information on the topic of social media ranging from blogs to books to Twitter. As part of our efforts to aggregate useful resources for Online Marketing Blog readers on topics related to digital PR, search and social marketing, we bring you this fine list of the best podcasts on social media.
Where did this list come from? I started out with a small list of my own and then reached out to the 5000+ people following @leeodden on Twitter as well as direct queries to some of the most respected social media marketing and public relations professionals on the web. The same podcasts were recommended repeatedly.
Of course it’s not really an official OMB “best” list until readers vote for their favorites. Please have a listen to the podcasts below and then take a moment and pick your favorite podcast on social media in our poll at the bottom of the list.
SocialMedia.biz – JD Lasica runs one of the oldest blogs on social media and produces a nice collection of videos and podcasts on social web platforms and people. (Subscribe)
For Immediate Release (FIR) - Every Monday and Thursday, UK based Neville Hobson and California based Shel Holtz come together for this well produced podcast covering PR and technology topics including social media issues and news of the day. (Subscribe)
Marketing over Coffee – This highly regarded podcast by marketing veterans John Wall and Christopher Penn covers both traditional and new media marketing/social media. (Subscribe)
Talk Social News – Kipp Bodnar and Wayne Sutton create and publish this weekly podcast about news and innovations in social media through interviews with industry leaders and also share their own opinions. (Subscribe)
Buzz Marketing for Technology – As Global Director of Integrated Marketing for BearingPoint, Paul Dunay has a lot to say about B2B marketing and social media through how to and interview podcasts. (Subscribe)
Managing the Gray – C.C. Chapman produces this marketing podcast focusing on new media, social marketing and PR with a mix of tips, insights and occasional interviews. (Subscribe)
Marketing Voices – Jennifer Jones runs a marketing consulting firm and has one of the few podcasts dedicated to social media and does so for Podtech. Her podcast talks about social media and how it is impacting marketing today through a series of insightful interviews. (Subscribe)
6 Pixels of Separation – Digital marketing rockstar Mitch Joel gives a “marketing wake up call” with with his expertise and insightful interviews on many social media centric topics from blogging to crowdsourcing. (Subscribe)
Across the Sound – Joseph Jaffe produces a weekly podcast that discusses the world of new marketing, media and PR. (Subscribe)
Marketing Edge Podcast – Albert Maruggi of Twin Cities based Provident Partners operates one of the longest running podcasts on marketing and PR but the focus is definitely on social media. (Subscribe)
Find and Convert – Bernie Borges publishes one of the few podcasts that combines social media and search engine marketing. (Subscribe)
New Comm Road - Bryan Person’s podcast about the best tools and tactics in new media (Subscribe)
DishyMix – Susan Bratton interviews successful media and internet execs, many of which are involved with social media. (Subscribe)
Be the Voice – David Spark produces a very interesting mix of interviews with social media luminaries and thought leaders. (Subscribe)
User Friendly Thinking – Bizzuka CEO John Munsell and marketing director Paul Chaney discuss topics congruent with their company services including web design, content management, Internet marketing and social media through discussion and interviews. (Subscribe)
Inside PR - Toronto PR professionals Terry Fallis and David Jones along with appearances by Martin Waxman and Julie Rusciolelli combine expertise and wit to create this public relations podcast that focuses on their observations of and experiences with social media in the PR world. (Subscribe)
10 Jan 2012
20 Dec 2011
Google+ Tweets | Tourism Currents Twitter
We help tourism professionals make sense of social media. Co-founders Becky McCray (@BeckyMcCray) and Sheila Scarborough (@SheilaS) tweet here.
13 Dec 2011
Visit your Owners’ Center
Visit your Owners’ Center to get a free interactive map, which is customized to your city and business.
This is a great new marketing tool which shows the places TripAdvisor travelers love most. Show customers what your city has to offer:
• Places you in the center of the map
• Scales based on your proximity to other properties
• Does not show your direct competitors
Get your free map here button
This is a great new marketing tool which shows the places TripAdvisor travelers love most. Show customers what your city has to offer:
• Places you in the center of the map
• Scales based on your proximity to other properties
• Does not show your direct competitors
Get your free map here button
9 Dec 2011
Social Media, how to do it...
Great article about how to mange social media in reality...
It goes without saying these days that a social media presence for your business or service is a must. As with everything there is a right way to do something, and a wrong way. Now I’m not saying that I am any kind of expert or whizz on the matter but I have built up quite a reasonable following, north of 39,000 at the time of writing, since taking on the social media monsters that are facebook and twitter. I follow a few simple rules and have now fallen into a routine that seems to work. My main suggestion is to not be into everything, social networking means that you have to have the time to network, something you can’t do effectively if your online time is spent updating profiles on twenty different platforms! It may seem like a maze at the beginning but familiarity breeds comfort, so get to know the platforms you are dealing with.
'via Blog this'
21 Nov 2011
What Hotel Marketers Should Consider When Using Google+ Business Pages
You may have read the announcements last week that Google finally launched their highly anticipated Business Platform for Google+. Google Business Pages allow businesses and brands to own a space on Google+ to connect and engage with consumers. While it can be exciting to have a new marketing channel and opportunity tap into, it is important that hoteliers consider the following before jumping right in:
8 Nov 2011
Google+ Pages Now Open For Businesses, Brands, Places & More
Great article by Danny Sullivan on Google + Pages:
"Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone within the next two days."
Differences between Google+ Pages and Google+ Profiles - Google+ Help
Google+ Pages are extremely similar to Google+ profiles, but they have some key differences:
- Pages can’t add people to circles until the page is added first or mentioned. Learn more.
- Pages can be made for a variety of different entities whereas profiles can only be made for people.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button.
- Pages can’t +1 other pages, nor can they +1 stuff on the Web.
- Pages can’t play games.
- Pages don’t have the option to share to ‘Extended circles’.
- Pages don’t receive notifications via email, text, or in the Google bar.
- Pages can’t hangout on a mobile device.
- Local pages have special fields that help people find the business’ physical location. Learn more about local pages.
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