Journey of a TripAdvisor Review

The journey starts when someone writes a review of your business... but it doesn’t end there.

Watch our short video to see how TripAdvisor ensures the integrity of reviews before they’re published,  keeping them honest and useful for travellers and businesses alike.

Ever wondered what steps TripAdvisor takes to moderate reviews? Watch the short video above to learn more about:

• The technology TripAdvisor uses to track and evaluate reviews,
• What happens when we spot a suspicious review,
• The three main types of fake or biased reviews and how we catch them,
• The role of our investigations team, and 
• What businesses can do to request an investigation

For more information about our reviews guidelines, click here.

Journey of a TripAdvisor Review

32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts

No doubt your 2017 marketing goals include generating more traffic, more leads, and ultimately, seeing more sales as a result of your efforts. A digital marketing consultant can assist in many different ways to achieve these goals.



But here's the thing - a lot of the time, businesses aren't sure of what it is, exactly, that they need in this arena. I can't tell you how many times I've been asked “How can you help me?” And really, there's no one size fits all response. It'd be reckless of me to blurt out a specific digital marketing tactic - “YouTube is your answer”, “An email campaign will make rain for you.”  A digital marketing consultant should recommend tactics based on needs identified from a carefully considered audit.



To help with this, I've put together a listing of the many aspects of potential focus, along with the ways in which a digital marketing consultant can help you improve each in 2017. This is by no means a complete list, but it's a good directional resource to better align your thoughts, and hopefully, direct you on the path towards identifying more precisely what it is you need to improve.



32 Ways a Digital Marketing Consultant Can Help You Rock Your 2017 Efforts | Social Media Today