TripAdvisor, the giant review site, has launched an advertising bidding tool called TripConnect.
For the first time, independent hotels and bed and breakfasts worldwide can bid directly in auctions to drive traffic from TripAdvisor to their websites.
Owners of small properties will be able to drive TripAdvisor users to their own booking engines, sidestepping middlemen like online travel agents (OTAs) and Google Search. If you own a hotel or B&B but find the above statements confusing, or if you aren’t comfortable with technology and digital marketing, then this blog post is for you. Think of this as “the missing manual” for TripConnect.
See more at: http://www.tnooz.com/article/tripadvisor-tripconnect-metasearch-auction-independent-hotels/#sthash.5s5upm42.dpuf
12 questions about TripAdvisor TripConnect you were too embarrassed to ask - Tnooz