Owning a Tourism Business is awesome

31 Oct 2009

18 Essential Tools for Every Word-of-Mouth Marketer

By now, most consumer marketers know they could be using FacebookFacebook, TwitterTwitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales. But getting a social media marketing program started – and keeping up with the rapid pace of change in the industry – can be daunting. The good news is that with the right technology tools, social media marketing programs can be managed at scale and can help the entire organization (not just the marketers!) find out what customers are saying, sharing, even feeling about your brand or business.

When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories: listening and monitoring tools; editorial, publishing, and content syndication tools; and conversation measurement tools. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you.

18 Essential Tools for Every Word-of-Mouth Marketer here


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Anonymous said...

Gather roses while you may........................................

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softech said...

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jacob said...

If I were to wager a guess at why, I’d say that users don’t “browse” forms. The interaction style users engage in with forms is different, and requires its own study and design best practices.

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jacob said...

I have always been curious about functionality in websites and, well, the world in general. I read this article with great interest. It does seem to me that the reason we comment is to speak our minds so why not have the comment field first? However, as others have pointed out, one gets used to the conventions regardless of reason.
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